Eastern Michigan University

What you'll study

The programme blends theoretical and practical work to develop skills in media analysis, storytelling and content production. Core areas typically include media and society, communication theory, media law and ethics, research methods, and statistics for communication studies.

• Writing and reporting: news writing, feature writing and multimedia storytelling for web, print and broadcast.
• Production skills: video production, audio production/podcasting, digital editing, and studio work using industry-standard hardware and software.
• Strategic communication: public relations, advertising principles, campaign planning, and social media strategy.
• Media analysis and theory: mass communication theory, media effects, cultural studies and critical approaches to media.
• Research and capstone: methods courses, applied research projects and a senior capstone or practicum that integrates study with a real-world assignment or internship.

Students complete general education requirements alongside major courses and may choose electives or concentrations to focus on areas such as journalism, public relations, digital media production or media advocacy. Opportunities to contribute to student media, participate in collaborative projects and take internships with regional media organisations are integral to the programme.

Entry requirements

Applicants should hold a recognised secondary school qualification or equivalent. Admissions consider the overall high school record, including performance in English and social studies subjects, and a transcript of coursework. EMU accepts transfer applicants with college-level credits; transfer admission will review college transcripts and completed credit.

• Proficiency in English is required; applicants for whom English is not a first language will need to demonstrate language ability through an accepted qualification.
• Standardised test scores may be considered where submitted; check the university admissions guidance for current practice on tests.
• Some courses emphasise practical skills; applicants are encouraged to submit a short portfolio or examples of written or multimedia work if available, though this is not always mandatory.

Career prospects

Graduates move into a wide range of roles across media, communications and related industries. The combination of analytical and production skills prepares students for employment in both traditional and digital environments.

• Journalism and reporting for newspapers, magazines, online news sites, radio and television.
• Public relations, corporate communications, community outreach and media relations roles.
• Digital content creation, social media management and brand storytelling for agencies, organisations and start-ups.
• Audio and video production, editing and broadcast technical roles.
• Advertising, copywriting, media planning and account management in marketing agencies.
• Research, media analysis, and roles in non-profits, government or advocacy organisations that require communication expertise.

Many students gain practical experience through internships in the Detroit metropolitan area and beyond, which can lead directly to entry-level employment. Graduates also pursue postgraduate study in media, communication, public affairs or related disciplines.

Why study at Eastern Michigan University

Eastern Michigan University combines a liberal arts foundation with applied training in modern media practices. The Department of Communication and Media Studies emphasises experiential learning: students work in production labs and on-campus media outlets, complete practicum placements and have access to faculty with professional experience.

• Practical facilities: multimedia labs, editing suites and studio space that support video, audio and digital publishing projects.
• Regional connections: proximity to the Detroit media market creates internship and networking opportunities with newsrooms, agencies and cultural organisations.
• Student media: hands-on experience with campus publications and media outlets provides an environment to practice reporting, editing and production.
• Support services: academic advising, career services and faculty mentorship help students plan concentrations, internships and career paths.

Overall, the programme is suited to students who want grounded theoretical understanding alongside practical skills that are directly applicable to careers in contemporary media and communications.