University of Dayton

What you'll study

The Communication and Media Studies degree blends coursework in communication theory, media history and ethics with practical training in digital media production, journalism, public relations and advertising. Core topics typically include interpersonal and organisational communication, media effects and audiences, research methods for communication, media law and ethics, and visual and digital storytelling.

• Media theory and history — foundations of media studies, critical approaches to media and culture.
• Communication theory — interpersonal, group and organisational communication models and practises.
• Digital media production — video production, audio production, editing, and multimedia storytelling for web and social platforms.
• Journalism and reporting — newswriting, feature writing, interviewing and source verification.
• Strategic communication — public relations, advertising principles, campaign planning and audience analysis.
• Research methods — qualitative and quantitative methods for media research, survey design and content analysis.
• Capstone and practicum — senior projects, internships or practicum placements with media organisations or communication departments.

Entry requirements

Admission to the University of Dayton undergraduate programmes normally requires successful completion of secondary school or equivalent. Typical expectations include a strong academic record in a broad college-preparatory curriculum, competency in written and spoken English, and submission of official transcripts. Applicants may also be asked for a personal statement or essay and one or more academic references.

International applicants must meet the University’s English language proficiency requirements and provide certified copies of secondary credentials. Where standardised test scores are provided they are considered alongside the full application; specific test policies can vary, so candidates should consult the University of Dayton admissions guidance for details.

Career prospects

Graduates of Communication and Media Studies move into a broad range of careers across the media, communications and creative sectors. The degree provides skills valued by employers who need strong writers, critical thinkers and digital content producers.

• Journalist, reporter or multimedia correspondent
• Public relations or communications officer
• Social media manager and digital content strategist
• Advertising account executive or copywriter
• Broadcast or video producer, editor, or technical operator
• Corporate communications, community engagement or nonprofit communications roles
• Further study at graduate level in media studies, journalism, law or business

Why study at University of Dayton

The University of Dayton emphasises experiential learning and community engagement, giving communication students frequent opportunities to apply classroom learning in real settings through internships, volunteer placements and campus media. Students can gain practical experience working with student-run media outlets and using on-campus production facilities, while career services and employer connections in the Dayton–Cincinnati region help secure internships and entry-level roles.

The programme balances liberal-arts breadth with vocational skills, preparing graduates to adapt to a rapidly changing media landscape and to pursue careers across traditional and digital media environments.