Saint Louis University

What you'll study

The programme blends core communication theory with applied media practice. Students study how media shape public discourse and learn to produce content for contemporary platforms. Coursework typically covers a mix of theory, research methods and technical production.

• Core theory and analysis: media and society, mass communication theory, rhetoric and persuasion, media law and ethics.
• Research and methods: qualitative and quantitative research methods, media effects, audience studies and data-informed communication strategies.
• Production and skills: writing for media and journalism, multimedia storytelling, audio and video production, digital content creation, social media strategy and design for communication.
• Applied learning: practicum courses, internships with local media or communications organisations, and a senior capstone project that integrates theory and production.

Elective options often allow specialisation in areas such as journalism, public relations, advertising, digital media production, or media entrepreneurship. Students are encouraged to build a portfolio of written, audio and video work before graduation.

Programme structure

Students complete a combination of general education requirements, major core courses, electives and a practicum or capstone. Typical progression moves from introductory courses in the first year to upper-level seminars, production labs and an experiential placement in later years.

Entry requirements

Applicants are expected to hold a high school diploma or equivalent. Admissions consider academic performance across secondary school subjects, a personal statement and, where relevant, a portfolio of creative or journalistic work.

• Academic credentials: satisfactory secondary-school transcript demonstrating readiness for undergraduate study.
• Personal statement: a short essay outlining interest in communication and media and relevant experience or goals.
• Portfolio or samples: for applicants focusing on production or journalism, short samples of writing, audio or video work are often recommended.
• References: academic or professional references that attest to the applicant’s abilities and preparation.
• International students: proof of English language proficiency is required; recognised tests or equivalent qualifications are accepted.

Specific admission pathways and criteria (such as transfer credit, conditional admission or advanced standing) are available through the university’s admissions office.

Career prospects

Graduates move into a broad range of communications roles across public, private and non-profit sectors. The programme develops transferable skills in writing, critical analysis, media production and strategic communication that employers value.

• Journalist, reporter or multimedia producer at newspapers, magazines, broadcast outlets and digital news organisations.
• Public relations or communications specialist for corporations, NGOs, cultural institutions and government agencies.
• Social media manager, content strategist or digital marketing specialist in commercial and agency settings.
• Advertising account executive, copywriter or creative producer in advertising and brand communications.
• Media researcher, audience analyst or roles in media policy and advocacy organisations.
• Entrepreneurial options including independent content creation, podcasting, or launching small media enterprises.

Many graduates also choose to continue their studies in master’s programmes in communication, journalism, media studies or related professional qualifications.

Why study at Saint Louis University

Saint Louis University offers a liberal arts approach grounded in Jesuit values, emphasising critical thinking, ethical reflection and service. The university’s location provides access to a vibrant regional media market, fostering internship and professional networking opportunities.

• Experiential learning: established internship relationships with local media, non-profits and corporate communications teams help students gain workplace experience.
• Facilities and technology: access to multimedia labs, a campus TV studio and radio facilities, and software for audio, video and digital production.
• Faculty and mentorship: small classes with faculty who combine research and professional experience, offering mentorship on projects and career planning.
• Community engagement: opportunities to work on communication projects with community partners and to apply ethical practices in real-world settings.

These elements combine to prepare graduates for immediate entry into communication and media careers or for further academic study.