Eastern Washington University

What you'll study

The curriculum integrates critical media studies, communication theory and practical skills in digital media. Core topics typically include media and cultural theory, research methods for communication (qualitative and quantitative), media law and ethics, and persuasion and strategic communication. Students can expect electives and modules in areas such as social media strategies, multimedia storytelling and production, audience analysis, organisational communication, health communication, and data visualisation for media.

The programme normally offers a mix of seminar classes, laboratory work and project-based courses. Many students complete a substantial capstone project, practicum with a local media or communications organisation, or a master's thesis that applies research methods to a topic in media studies. Course work emphasises critical analysis, research design, professional writing and portfolio development.

Entry requirements

Applicants should hold a recognised bachelor’s degree, preferably in communication, media studies, journalism, public relations, English, political science, sociology or a related field. Typical supporting materials include a statement of purpose outlining academic and professional goals, academic transcripts, and letters of recommendation.

For applicants with a more applied or production focus, a portfolio of relevant work (writing samples, multimedia projects, campaign materials) is often requested or recommended. Where applicable, evidence of research experience or preparedness for graduate‑level work is required for admission to thesis or research tracks. International applicants must meet the university’s language proficiency standards.

Career prospects

Graduates move into a wide range of roles across public, private and nonprofit sectors. Common career paths include media analyst, content strategist, social media manager, public relations or communications officer, broadcast producer, digital media specialist, and community or health communication specialist. The programme also prepares students for careers in research and teaching and provides a foundation for those wishing to pursue doctoral study in communication, media studies or related disciplines.

Students benefit from internship opportunities and professional connections in the Spokane and broader Pacific Northwest media markets, enhancing prospects for employment in regional news outlets, agencies, cultural organisations and corporate communication departments.

Why study at Eastern Washington University

Eastern Washington University offers a graduate environment with small class sizes and direct access to faculty who are active in both scholarship and applied practice. The programme emphasises hands‑on learning and real‑world experience, enabling students to build professional portfolios and gain practical skills in research, storytelling and media production.

Located near a mid‑sized media market, the university facilitates local internship and partnership opportunities with media organisations, nonprofits and public agencies. The combination of theoretical training, applied project work and community engagement makes EWU a practical choice for students seeking both academic development and career‑relevant experience in communication and media studies.