University of Iowa

What you'll study

The programme combines core training in behavioural theory and quantitative and qualitative research methods with applied coursework and a culminating research project or practicum. Typical module topics include behavioural theory and models, advanced statistics for behavioural research, research design and methods, measurement and psychometrics, intervention development and evaluation, and ethics in behavioural research.

• Core methods: courses in statistics, experimental design, survey methods and qualitative approaches to collect and analyse behavioural data.
• Theory and application: modules covering social, cognitive and health behaviour theories, decision-making, motivation and habit formation, and techniques for behaviour change.
• Intervention design and evaluation: training in designing interventions, implementation science principles, process evaluation and outcomes assessment.
• Practicum or thesis: options typically include a supervised applied practicum with a community or clinical partner, or an independent thesis project under faculty supervision.
• Electives and special topics: students can usually choose electives that reflect departmental strengths—such as health behaviour, organisational behaviour, behavioural economics, or advanced qualitative methods—to tailor the degree to career goals.

Entry requirements

Applicants are normally expected to hold a bachelor’s degree from a recognised institution. Admission typically requires a competitive academic record, official transcripts, a personal statement outlining research and career goals, and two or three academic or professional references. Many successful applicants also bring relevant research or professional experience in behavioural science, public health, psychology, social work or related fields.

Standard application elements may include a curriculum vitae and examples of academic writing or a research proposal if applying for a thesis track. Some applicants may be asked to provide GRE scores where required by a specific unit; candidates from diverse educational and professional backgrounds are considered. International applicants must meet English language proficiency requirements.

Career prospects

Graduates of a behavioural sciences master’s go on to a range of roles across the public, private and non-profit sectors. Typical career paths include:

• Research assistant or research coordinator in academic, government or independent research organisations
• Program evaluator or monitoring and evaluation specialist for public health, social services or international development programmes
• Behavioural insights or policy analyst in government units or think tanks
• Health promotion specialist, community outreach coordinator or implementation specialist in healthcare settings
• Data analyst or user-experience researcher applying behavioural methods in industry
• Progression to doctoral research (PhD) in psychology, public health, behavioural science or related disciplines

Why study at University of Iowa

The University of Iowa offers an interdisciplinary environment with research-active faculty working across psychology, public health, social sciences and clinical services. Students benefit from access to well-established research centres and laboratories, opportunities for community-engaged practicum placements, and collaboration with health-system partners. The university’s emphasis on methodological rigour and applied problem-solving helps graduates develop skills that are directly transferable to research, policy and practice settings.

Smaller cohort sizes and close faculty supervision mean students can tailor the programme to their interests and receive mentoring for research projects or career development. The university also provides professional development resources, statistical consulting and career services to support transition into the workforce or further study.