University of Western Australia

What you'll study

The program combines theoretical foundations with applied practice to equip students to design and manage strategic communication campaigns. Core topics typically include strategic communication theory, public relations and stakeholder engagement, crisis and issues management, digital and social media strategy, campaign planning and evaluation, and ethics and media law. Students also study research methods for communication, enabling them to use audience insight and measurement to inform strategy.

Study is usually delivered through a mix of lectures, seminars, case studies and industry‑based projects. Assessment commonly involves campaign plans, media materials, research reports, reflective portfolios and a capstone industry project or practicum that applies learned skills to a real organisational brief.

Entry requirements

Applicants are normally expected to hold a recognised bachelor degree in a related discipline or an equivalent qualification. Relevant professional experience in communications, marketing, public relations or a related field can strengthen an application and may be considered in lieu of formal academic prerequisites. Prospective students whose first language is not English must meet the University of Western Australia's English language proficiency requirements.

Career prospects

Graduates go on to work in a broad range of strategic communication roles across corporate, government, community and agency settings. Common career paths include:

• Corporate communications manager – leading internal and external communication programs;
• Public relations and media relations specialist – managing media engagement and reputation;
• Digital and social media strategist – designing online engagement and content strategies;
• Crisis and issues communication advisor – preparing and managing responses to critical incidents;
• Policy and stakeholder engagement officer – translating research and policy into stakeholder‑facing communications;
• Communication consultant or agency strategist – providing campaign planning and evaluation services to clients.

Why study at University of Western Australia

UWA offers a research‑informed, practice‑oriented approach with access to experienced academic staff and industry networks in Perth and beyond. The programme emphasises applied learning through industry projects and opportunities to collaborate with organisations across sectors, helping students build a professional portfolio. Studying at UWA also provides access to cross‑disciplinary expertise in areas such as media studies, marketing and public policy, and the University’s location supports engagement with businesses, government agencies and community organisations across Western Australia.