University of Technology Sydney

What you'll study

This master's emphasises the design and delivery of strategic communication across organisational, public and digital contexts. You will study theory and practice in communication strategy, campaign planning, stakeholder engagement, media and digital communications, crisis management and evaluation.

• Core subjects: strategic communication theory, research methods for communication, campaign planning and evaluation, ethics and governance in communication.
• Digital and media practice: social media strategy, digital content design, analytics and measurement, multimedia production for communication campaigns.
• Public affairs and stakeholder engagement: advocacy and public policy communication, issues and reputation management, community and stakeholder relations.
• Professional experience and capstone: industry project or practicum, and a final capstone that integrates research and applied strategy for a real-world brief.

Teaching combines lectures, workshops, case studies and project work with a strong emphasis on applied assessment. You will learn to develop evidence-based strategies, manage multi-channel campaigns and evaluate impact using contemporary measurement frameworks.

Entry requirements

Applicants typically need a recognised bachelor’s degree, preferably in communication, media, journalism, marketing, social sciences or a related discipline, with a competitive academic record. Candidates with substantial professional experience in communication, public relations, marketing or policy roles may be considered for admission without a directly related degree.

International applicants must satisfy the university's English language requirements and provide certified academic transcripts. Additional requirements can include a CV and a statement of purpose; some applicants may be asked for a portfolio of work or an interview depending on professional background.

Career prospects

Graduates move into strategic and senior communication roles across private, public and not-for-profit sectors. Typical roles include:

• Corporate communications manager or director
• Public relations consultant or account director
• Public affairs and government relations adviser
• Brand and reputation manager
• Digital communications and social media strategist
• Internal communications and change communication specialist
• Communication strategist in consultancy, NGOs, cultural institutions and start-ups

Graduates also progress to research or policy roles and may pursue further study such as a research degree if they are interested in academic or policy-oriented careers.

Why study at University of Technology Sydney

UTS is known for its practice-focused approach and strong industry links in Sydney's central business district. The School of Communication offers access to industry projects, guest practitioners and labs that mirror professional communication environments. The programme’s curriculum is regularly updated to reflect current practice in digital analytics, content production and stakeholder engagement.

Students benefit from a mix of academic research expertise and applied teaching, opportunities for internships and collaborations with organisations across media, corporate and government sectors, and a metropolitan setting that supports networking and work-integrated learning.