University of Adelaide

What you'll study

The programme covers core areas of media practice and communication theory, delivered through a mix of lectures, seminars and practical workshops. You will study subjects such as media and communication theory, digital media production, journalism and newswriting, public relations and strategic communication, advertising and creative campaigns, social media strategy, media law and ethics, and research methods for media studies.

Practical work is emphasised: units typically include multimedia storytelling, audio-visual production, editing and design, and online content creation. There are also opportunities for a capstone project or industry placement where you apply skills to a real-world brief. The degree structure allows for elective choices and cross-disciplinary combinations with other subjects across the University, enabling specialisation or broader study in related areas such as politics, business, film studies or languages.

Entry requirements

Admission normally requires completion of secondary school with a competitive selection rank or an equivalent qualification. The University also accepts recognised alternative pathways such as higher education diplomas, vocational qualifications and mature-age entry. International applicants must meet the University's English language requirements and provide recognised qualifications from their home country. Specific admission details and pathway options are available from the University’s admissions information.

Career prospects

Graduates of the Bachelor of Media and Communication enter a broad range of roles across the media, cultural and communications sectors. Common destinations include:

• Journalist, reporter or multimedia news producer
• Public relations and communications officer
• Social media manager and digital content producer
• Advertising account executive and creative campaign planner
• Broadcast production assistant or content editor
• Media analyst, communications strategist or policy advisor
• Community engagement officer, arts publicist or corporate communications specialist

Past graduates also move into roles in research, education, and the creative industries, or progress to postgraduate study in areas such as media research, communications, journalism or business.

Why study at University of Adelaide

The University of Adelaide offers a program that balances theoretical rigour with applied learning, taught by staff active in research and industry practice. Students benefit from practical training in industry-standard studios and multimedia labs, structured opportunities for industry engagement and professional placement, and a curriculum that reflects contemporary changes in digital and social media.

Studying at Adelaide also provides opportunities for interdisciplinary study and exchange options with international partners, helping students build a portfolio of work and professional networks that support graduate employability in the media and communications sectors.