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See the degree grade →The Master of Sport and Recreation Management at Lincoln University is a postgraduate programme designed to develop advanced management, policy and research skills for careers in sport, leisure and recreation sectors. It suits graduates or professionals seeking leadership roles in clubs, governing bodies, local authorities, facility management and community recreation organisations, or those wishing to pursue applied research in the field.
This master's combines applied management, policy analysis and research methods tailored to sport and recreation contexts. Typical modules cover strategic management of sport organisations, sport marketing and sponsorship, facility and events management, recreation planning and community development, governance and ethics in sport, financial management and budgeting for sport organisations, and applied research methods.
Students undertake a mix of taught papers and a substantial research or project component. The capstone usually involves either a supervised research thesis or an applied professional project in partnership with a sport or recreation organisation, allowing you to address real-world challenges such as participation strategies, facility operations, or programme evaluation.
Applicants are normally expected to hold a recognised bachelor’s degree in a related discipline (such as sport and exercise science, management, tourism, community development or a social science) or hold equivalent professional experience in the sport and recreation sector. Admissions tutors will consider applicants with strong relevant work experience even if their first degree is in a different area.
Applicants whose first language is not English must meet the university's English language requirements. You may also be asked to submit a CV, a personal statement outlining your interest and career aims, and references. Where appropriate, an interview may be part of the selection process, particularly for applicants proposing a professional project.
Graduates move into a wide range of roles across public, private and non-profit sectors. Typical job destinations include sports development officer, recreation and leisure manager, venue and facilities manager, events coordinator, club or association manager, policy analyst, community participation adviser and commercial roles in sponsorship and marketing.
The programme also provides a pathway into research or academic careers for those pursuing further postgraduate study or roles in organisations that require applied research skills, monitoring and evaluation or evidence-based policy development.
Lincoln University offers a campus environment with strong links to regional councils, community organisations and the sport sector, enabling applied project opportunities with local partners. Students benefit from small cohort sizes, personalised supervision for research and projects, and a curriculum emphasising both management practice and community-focused recreation.
Facilities and teaching draw on cross-disciplinary expertise from business, planning and social research, helping graduates develop the practical skills and analytical capability employers seek in sport and recreation management roles.
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