Oxford Brookes University

What you'll study

This interdisciplinary programme brings together social anthropology and communication, media and cultural studies. You learn anthropological theory and ethnographic methods alongside media analysis, visual and digital cultures, and cultural theory. Teaching mixes lectures, seminars, practical workshops and fieldwork, with an emphasis on empirical research and critical reflection.

Structure

The degree typically follows a three-year modular structure (with an option to take a placement or study-abroad year where available). Year 1 introduces core concepts and research skills; Year 2 deepens theoretical and methodological knowledge and offers optional modules; Year 3 is focused on independent research, including a dissertation or major project.

Typical modules and topics

• Introduction to Social Anthropology and Ethnographic Methods
• Media, Culture and Society: Contemporary Approaches
• Visual Anthropology and Film Studies
• Digital Cultures, Social Media and Online Communities
• Anthropology of Globalisation, Migration and Identity
• Cultural Theory and Representation
• Research Methods: Qualitative Fieldwork, Interviewing and Analysis
• Applied Anthropology: Health, Development and Policy
• Dissertation or Major Independent Project in Anthropology/Media
• Optional modules in journalism, public relations, creative media production or heritage studies (where available)

Entry requirements

Applicants are normally expected to hold upper secondary qualifications equivalent to UK A levels. Typical offers will ask for strong passes in three subjects at A-level or an equivalent qualification such as the International Baccalaureate, BTEC or recognised international secondary qualifications. Oxford Brookes also considers personal statements, references and any relevant experience.

Applicants without traditional academic qualifications but with relevant work or life experience are considered through the university's alternative admissions routes. English language proficiency is required for international students and should meet the university's published English language standards.

Career prospects

Graduates gain transferable skills in qualitative research, critical analysis, writing and multimedia communication. Common career paths include:

• Journalism, content creation and digital media
• Public relations, communications and marketing
• Research and policy roles in think-tanks, government and NGOs
• Community development, cultural heritage and museum work
• Market and social research, user experience (UX) and audience analysis
• Further study at postgraduate level in anthropology, media studies, social research or related professional courses

Many graduates also pursue freelance or project-based careers combining media production and consultancy, or progress to doctoral study and academic careers.

Why study at Oxford Brookes University

Oxford Brookes offers an applied, student-focused approach with small-group teaching and strong support for research methods and employability. The university's anthropology and media-related teaching draws on staff with active research profiles and links to practice, enabling substantive fieldwork opportunities and industry-informed modules. Located close to the cultural and academic resources of Oxford, students benefit from a vibrant local media and heritage sector as well as access to facilities for media production, digital labs and career services that support placements and graduate transitions.