Bournemouth University

What you'll study

This degree covers the full marketing communications mix with a particular emphasis on advertising practice. You will study core marketing principles such as consumer behaviour, market research and branding alongside modules focused on creative development, campaign planning and media strategy. Typical topics include advertising concept and copywriting, creative development and art direction, integrated marketing communications, digital and social media marketing, media planning and buying, and advertising law and ethics.

Modules are designed to combine theory with practice: expect workshops on creative techniques, briefs from industry partners, group campaign projects, and production labs where you develop print, audio, moving-image and digital assets. Research methods, data interpretation and campaign evaluation are embedded so you can measure the effectiveness of communications. The course usually culminates in a major project or portfolio that showcases your creative and strategic work.

Students have opportunities to take an industry placement year or a shorter work-based module, and there are options to study abroad. Assessment typically blends portfolios, presentations, client pitches, written reports and exams.

Entry requirements

Bournemouth University welcomes applicants with a range of qualifications. Typical entrants present A-levels, BTEC or equivalent national/international qualifications. The university also considers applicants with relevant work experience, foundation diplomas or who apply through access routes. Mature students and those with professional or creative portfolios are encouraged to apply.

International applicants need to demonstrate academic equivalence and English language competence through recognised tests or qualifications. Shortlisted applicants may be invited to an interview, submission of a creative sample or an online assessment, depending on the admissions process for the year of entry.

Career prospects

Graduates move into a broad range of roles across advertising, marketing and the wider creative industries. Common entry-level positions include account executive, junior planner, media buyer/assistant, social media or digital marketing executive, and copywriter. With experience, alumni progress to roles such as account manager, client services director, creative strategist, brand manager, media planner/buyer and campaign director.

The degree also provides a foundation for freelance creative work, starting a boutique agency, specialist roles in market research and insight, or postgraduate study in marketing, advertising, media or business. Bournemouth University’s strong employer links mean students often gain work experience and contacts that support graduate employment in agencies, in-house marketing teams and media organisations.

Why study at Bournemouth University

Bournemouth University is known for its focus on media and the creative industries, offering specialist teaching in marketing communications and advertising within a practical, industry-facing environment. The university emphasises a Fusion approach that integrates teaching, research and professional practice, so learning is informed by current industry trends and applied projects.

Students benefit from professional-standard facilities, real-client briefs, strong links with local and national agencies, and a dedicated careers and employability service. Optional placement opportunities and industry-led modules help build a portfolio and professional network. The campus environment and close ties to the creative sector make BU a practical choice for students aiming for a career in advertising and marketing communications.