Nottingham Trent University

What you'll study

The programme covers the fundamentals of marketing alongside applied and specialist topics to build both strategic understanding and practical skills. In early stages you study core subjects such as principles of marketing, consumer behaviour, marketing communications and introductory research methods. As you progress you will encounter modules in digital marketing, brand management, integrated marketing communications, marketing analytics and strategic marketing planning.

Teaching mixes lectures, seminars and workshops with industry-facing activities: live client briefs, campaign development, real-world research projects and use of marketing tools and analytics platforms. There is typically a final-year major project or dissertation that allows you to pursue an independent research or practical marketing assignment. Students can usually choose to take a year-long professional placement or study abroad option between the second and final years to gain workplace experience and build employer contacts.

• Foundations of marketing and consumer behaviour
• Marketing communications and brand strategy
• Digital marketing and social media practice
• Market research and marketing analytics
• Marketing strategy, ethics and sustainability
• Professional placement and live client projects
• Final-year project or consultancy brief

Entry requirements

Entry is normally based on a combination of A-levels, BTEC, International Baccalaureate or equivalent qualifications. Applicants who hold vocational or applied qualifications are considered alongside those with traditional academic routes. Schools and colleges often require GCSE English and mathematics at pass level or equivalent functional skills; international applicants need to meet Nottingham Trent University’s English language requirements.

Selection also takes into account personal statements and any relevant work experience or extracurricular activity that demonstrates interest and potential in marketing. Applicants who do not meet direct entry criteria may be eligible for foundation or access routes into the degree.

Career prospects

Graduates from this programme move into a wide range of marketing and commercial roles across sectors. Typical entry-level positions include marketing executive, digital marketing specialist, social media or content manager, market researcher, brand assistant and marketing communications or PR roles. With experience, alumni progress to roles in brand management, marketing strategy, customer insight, account management, advertising or commercial leadership.

The course’s emphasis on practical projects, digital skills and placement experience helps prepare students for graduate schemes and employer-led recruitment. Transferable skills developed on the degree — analytical thinking, campaign planning, communication and use of marketing tools — are valued in start-ups, agencies, charities and larger corporate organisations.

Why study at Nottingham Trent University

The programme is delivered within Nottingham Trent University’s business and professional schools, with strong links to industry and frequent employer engagement. Students benefit from hands-on teaching, guest lectures from practitioners, live client briefs and opportunities to work with local and national businesses. Practical facilities and digital resources support development of contemporary marketing skills.

There is an emphasis on employability throughout the course, with careers support, placement opportunities and workshops to build a professional portfolio. The university’s urban campus in Nottingham offers a large student community and access to a regional business network, which helps students secure internships, placements and graduate roles in a variety of sectors.