Bachelor's · earnings grade

Is a Marketing degree worth it?

Graduates earn a median $42,154 two years after finishing, more than 64% of bachelor's majors. Measured across 866 US programmes by the Department of Education — real graduate pay, not survey answers.

B

The verdict on the money

Yes — graduates earn more than most majors at this level.

Median earnings $42,154 2 years after finishing
Typical range $37,896–$46,478 middle half of US programmes
Over no degree +$2,634 vs $39,520 high-school median
Graduates a year 44,419 866 programmes

Where a Marketing degree pays best US programmes ranked on their own graduates' median earnings two years out.

#University1 yr out2 yrs out3 yrs outGraduates/yr
1 Washington University in St Louis $61,582 $78,896 not published 72
2 University of Pennsylvania cost & debt at this university → $69,836 $68,592 $93,351 56
3 Georgetown University $69,082 $64,121 $81,556 53
4 Boston College $58,593 $63,005 $71,262 84
5 Brigham Young University $56,416 $62,012 $65,876 92
6 Southern Methodist University cost & debt at this university → $52,225 $59,576 $67,018 88
7 University of Wisconsin-Madison cost & debt at this university → $53,817 $59,556 $72,261 252
8 University of Illinois Urbana-Champaign cost & debt at this university → $55,615 $59,029 $69,334 145
9 Miami University-Oxford $52,355 $58,279 $64,677 319
10 Miami University-Middletown $52,355 $58,279 $64,677 1
11 Miami University-Hamilton $52,355 $58,279 $64,677 2
12 Texas Christian University cost & debt at this university → $56,711 $58,221 $74,252 143

What this figure does and does not tell you

It is the median of what real graduates of this exact major earned, taken from tax records two years after they completed. It is not a starting salary, not an average of job adverts, and not a projection. The median bachelor's major in this dataset reports $37,568, so Marketing sits above the middle by $4,586.

Two years is early in a career. Fields with long training pipelines — medicine, law, research — look weaker at this point than they will at ten, while trades and applied technical fields peak sooner. Read a low figure in a long-pipeline subject as "slow start", not "bad degree".

There is no debt figure here on purpose. The Department of Education publishes earnings by field of study but not borrowing, so nobody can honestly tell you the debt of a specific major. Debt is published per institution — that is where our university cost pages carry it.

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Marketing: the questions people ask

How much do Marketing graduates earn?
The median bachelor's graduate earns $42,154 two years after finishing, across 514 US programmes that publish the figure. One year out it is $41,525.
Is a Marketing degree worth it?
Yes — graduates earn more than most majors at this level. The median graduate earns $2,634 a year more than a US worker whose highest qualification is a high-school diploma.
What is the salary range for Marketing?
Half of US programmes report medians between $37,896 and $46,478. Where you study moves this figure more than most applicants expect.
How many people graduate in Marketing each year?
About 44,419 students complete a bachelor's in this field each year across 866 US programmes.
Does this include student debt?
No — and deliberately. The Department of Education publishes earnings by field of study but not debt, so any "debt by major" figure you see elsewhere is an estimate. Debt is published per institution, which is why our university pages carry it and this page does not.

Source: US Department of Education College Scorecard, field-of-study earnings (median earnings of graduates who received federal financial aid, measured 1–3 years after completion). Figures are per major and credential level, pooled across US programmes. Information only, not financial advice.