University of Lincoln

What you'll study

This programme covers the core disciplines of marketing while allowing you to specialise in areas such as digital marketing, brand management, marketing analytics and consumer insight. In the early years you will study foundational subjects including principles of marketing, introduction to business, and research methods. Later modules typically include consumer behaviour, marketing communications, digital marketing and social media, market research and analytics, strategic marketing, and contemporary issues such as ethical and sustainable marketing.

The course emphasises applied learning: assessments commonly include live client briefs, campaign planning, marketing plans, data analysis projects and presentations. There is usually an option to take a year-long placement or an industry-informed project, which gives direct workplace experience and enhances employability.

Entry requirements

Applicants are normally expected to hold a combination of qualifications equivalent to A-levels or a vocational diploma. Typical offers are in line with standard undergraduate requirements and may include A-levels, a BTEC Extended Diploma, an Access to Higher Education Diploma or equivalent qualifications. Mature students and applicants with work experience are welcome and assessed on the entirety of their application.

International applicants will normally need an equivalent qualification and an English language qualification such as IELTS or an approved alternative; specific scores are set by the university. Applicants should check the university’s official admissions pages for precise, up-to-date entry criteria and any subject-specific requirements.

Career prospects

Graduates go on to careers across the marketing and communications spectrum, including roles such as marketing executive, digital marketing specialist, brand or product manager, market researcher, account manager, PR and communications officer, and sales or business development roles. The degree also provides a strong foundation for starting a business or for progression to postgraduate study and professional qualifications (for example those offered by the Chartered Institute of Marketing and other industry bodies).

Because the programme blends creative strategy with data and research, alumni are well placed to move into roles that require both analytical thinking and creative problem solving, or to work in agencies, in-house marketing teams, charities and the public sector.

Why study at University of Lincoln

The University of Lincoln provides a campus-based learning environment with strong links to local and national businesses, enabling live project work and industry engagement. Marketing students benefit from practical facilities, guest lectures from practitioners, and employability support including career coaching, interview preparation and placement coordination.

The course is designed to be vocational and outward-facing, with opportunities for work experience, collaborations with employers and extracurricular enterprise activities. This practical focus helps students build a professional portfolio of work and transferable skills valued by employers across sectors.