University of Malta

What you'll study

The Bachelor of Commerce (Marketing) combines core business subjects with specialised marketing modules to provide both breadth and depth. Early study focuses on business fundamentals such as micro- and macroeconomics, financial and managerial accounting, quantitative methods and business law. As you progress you study marketing-specific topics including marketing principles, consumer behaviour, market research, brand management, services marketing, sales management and digital marketing.

Typical modules and learning activities include:

• Principles of Marketing and Marketing Communications
• Consumer Behaviour and Segmentation
• Market Research Methods and Data Analysis
• Brand Management and Product Development
• Digital Marketing, Social Media Strategy and E‑commerce
• Sales Management and Retailing
• Quantitative Techniques for Business and Marketing Analytics
• Business Strategy, Ethics and Corporate Social Responsibility
• Work placement or industry project and a final-year research project or dissertation

Teaching methods typically combine lectures, seminars, case studies, group projects, practical business simulations and an applied capstone or internship to build employable skills in research, communication, analytics and campaign design.

Entry requirements

Applicants normally require a recognised secondary school leaving qualification with passes in relevant subjects. Typical preparation includes mathematics or a quantitative subject and strong competence in English. The Faculty considers a range of qualifications from local matriculation certificates and A‑levels to recognised international secondary credentials.

Mature applicants with relevant work experience may be considered through alternative entry routes. International applicants whose first language is not English are expected to demonstrate proficiency through an accepted language qualification or other evidence of sufficient academic English ability.

Career prospects

Graduates move into a wide range of roles across private, public and third‑sector organisations. Common entry-level positions include marketing executive, digital marketing specialist, market researcher, sales representative and account executive. With experience graduates progress to roles such as brand manager, product manager, marketing analyst, communications manager or commercial strategy roles.

The programme also prepares students for further study, including advanced marketing masters programmes, MBA pathways and specialist training in areas such as marketing analytics, consumer psychology and international business. Employers value the combination of practical project work, analytical training and industry placement typically included in the degree.

Why study at University of Malta

The University of Malta is the country’s principal institute of higher education and offers the marketing programme within a multidisciplinary business faculty. Studying here gives access to on‑campus facilities, academic staff with both research and industry experience, and established links with local and regional businesses for placements and projects.

Students benefit from a learning environment that integrates practical industry engagement with academic rigour, opportunities for mobility and exchange, and the chance to study marketing in a compact, internationally connected economy that is active in tourism, financial services and digital industries.