Clayton State College

What you'll study

This bachelor programme balances communication theory, media studies and hands-on media production. Core topics typically include introductions to communication theory, interpersonal and organisational communication, media law and ethics, and research methods. Practical modules emphasise skills such as media writing, multimedia storytelling, video and audio production, web and social media content development, and design for digital platforms.

Students usually complete a mix of required core units and elective options to tailor the degree to areas such as public relations, journalism, digital media production or advertising. Most programmes also include a capstone project or portfolio module and a placement or internship component that gives work-based experience in a media environment.

• Communication Theory and Media Studies
• Media Writing and Editing
• Digital and Social Media Strategy
• Audio and Video Production
• Public Relations and Strategic Communication
• Media Law, Ethics and Regulation
• Research Methods for Communication
• Capstone Project or Professional Internship

Entry requirements

Typical entry to the bachelor requires completion of secondary education (high school diploma or equivalent) with satisfactory grades. Applicants are normally required to submit official transcripts and may need to meet a minimum grade point average for general admission.

For non-native English speakers, proof of English language proficiency is usually required (accepted tests or institutional equivalents). Some pathways or specialisations that focus on production or journalism may invite applicants to submit a short portfolio or work samples, though this is commonly optional rather than mandatory. Mature applicants and those with relevant work experience may be considered through established alternative entry routes.

Career prospects

Graduates with a communication and media studies degree move into a wide variety of roles across public, private and third-sector organisations. Common destinations include:

• Public relations and corporate communications officer
• Social media manager or digital content producer
• Journalist, reporter or editorial assistant
• Broadcast production assistant or multimedia producer
• Marketing and advertising coordinator
• Communications specialist in non-profit and government organisations
• Media researcher or audience analyst

The practical focus of the degree, combined with internship experience, supports entry into entry-level professional roles and provides a foundation for postgraduate study in specialised areas such as strategic communication, journalism or media studies.

Why study at Clayton State College

Clayton State College offers a smaller campus environment with a strong emphasis on applied learning and student support. The programme typically provides access to media labs and production facilities, opportunities for supervised internships, and project-based modules that help build a professional portfolio. Its location in the wider metropolitan region provides connections to local media outlets, businesses and cultural organisations, giving students opportunities for placements and industry networking. Academic staff often combine research with practical industry experience, and career services and advising help students transition into employment or further study.