Ashland University

What you'll study

The curriculum emphasizes practical digital marketing competencies. Course work and activities include:

• Social media, digital and mobile marketing strategy and execution
• Pay-per-click (PPC) advertising and paid media campaign management
• Search engine optimization (SEO) and use of SEO/market-analysis tools
• Web development basics relevant to digital marketing
• Email marketing techniques
• Creation of ads and content, plus use of simulations to plan and test campaigns
• Monitoring and interpreting campaign results and analytics

Entry requirements

No specific entry criteria are listed on the source page. Applicants should consult the university for MBA admission requirements and prerequisites.

Career prospects

Graduates are prepared for roles that manage or design digital marketing activity and measure its impact. Typical positions described include:

• Digital Marketing Manager — strategy, campaign management and analytics
• Advertising Manager — planning and executing advertising communications
• Brand Manager — brand strategy and data-informed decision making
• Content Marketing Manager — content strategy, creation and SEO-focused storytelling
• Social Media Manager — platform-specific content and audience engagement
• Paid Media Manager — optimization of paid advertising (for example Google Ads)
• SEO Manager — improving organic search performance using SEO tools
• Business Development Manager, PR Manager, Media Strategist — roles involving lead generation, communications and media planning

Scholarships & funding angle (general)

The programme page does not list specific scholarships. Prospective students should explore university-wide MBA scholarships, departmental awards, employer sponsorship, and external fellowships or loan options to help fund study.