Rutgers University

What you'll study

The program is organized around six majors: Accounting; Entrepreneurship and Innovation; Finance; Human Resource Management (HRM); Management; and Marketing. Coursework covers core business areas and major-specific topics described in the catalog and course descriptions. Examples from the catalog include:

• Accounting: financial and managerial accounting, taxation, auditing concepts, business law; supported by the Ragone Center for Excellence in Accounting.
• Entrepreneurship and Innovation: opportunity identification and assessment, market concepts, and practical skills for new ventures and innovation inside organizations.
• Finance: corporate finance, derivatives, investments, portfolio management, financial markets and institutions.
• Human Resource Management: SHRM-aligned curriculum teaching the SHRM Body of Applied Skills and Knowledge, with courses such as Fundamentals of Human Resource Management, Compensation and Benefits, Talent Management, and a Strategic HRM Capstone; electives include Legal Issues in HRM and HRM Analytics.
• Management: training in decision analysis, delegation, supervision, operations, information systems, strategy, and international business.
• Marketing: quantitative and qualitative methods to analyze customer behavior and competitors; specializations in marketing research are available.

Entry requirements

The Rutgers–Camden Catalog is the official source for degree and admission policies; students are advised to consult it and Academic Services for specific admissions criteria and prerequisites. The program page emphasizes regular academic advising and use of the catalog as the primary resource during study.

Career prospects

Each major prepares students for distinct roles listed in the catalog. Examples include:

• Accounting: careers in public accounting firms, corporations, government, and nonprofits; preparation for CPA, CMA, and CIA examinations.
• Entrepreneurship and Innovation: founders, startup leaders, intrapreneurs and general management roles. (The program page cites an average starting salary for graduates entering general management of $73,326—Indeed, 2025.)
• Finance: positions in corporations, banks, brokerage houses, investment banks, and financial consulting (e.g., corporate finance officer, investment analyst, credit analyst).
• Human Resource Management: HR generalist, HR manager, labor relations coordinator, director of organizational development and learning; encouragement to pursue HR certifications where eligible.
• Management and Marketing: roles in operations, strategy, MIS, international business, marketing research, and analytics across private and public sectors.

Scholarships & funding angle

The program page points students to university resources such as the Rutgers–Camden Catalog and Academic Services; students should consult those resources and the university's financial aid office for information on scholarships, grants, and funding options available to undergraduate business students.