California Polytechnic State University, Pomona

What you'll study

Coursework covers market research, product development, distribution, brand marketing and the application of design principles to retail contexts. Students specialise in areas such as retail buying, brand marketing, digital commerce and retail management. Hands-on learning includes managing the campus retail store (Apparelscapes), developing clothing lines and working in digital design labs. The programme also highlights opportunities for internships and participation in industry tradeshows.

Entry requirements

The programme page does not list specific admission criteria. Prospective students are directed to the university course catalog or academic advising for current entry requirements and application details.

Career prospects

Graduates are prepared for roles across the fashion retail sector. Typical career paths cited include:

• Fashion Marketer — creating campaigns and promotional strategies for stores and brands.
• Fashion Buyer — selecting merchandise, conducting market and competitor analysis, and negotiating with wholesalers.
• Visual Merchandiser — designing product displays and store layouts to attract customers.
• E‑Commerce Manager — overseeing online sales strategies, product listings, customer experience and order fulfillment.

Scholarships & funding angle (general)

The programme page suggests students may access experiential opportunities such as internships, tradeshow participation and study abroad, which can complement financial support avenues. For specific scholarships, grants or funding options, applicants should consult the university's financial aid office and department advising for up-to-date information.