Toyo University

What you'll study

The curriculum covers both management and marketing perspectives. In the management domain, faculty have strengths in strategy, organisation, international management, decision and behavioral sciences, innovation, production management, finance, venture and SME management, and manufacturing-related topics. In marketing, study areas include distribution, advertising, brand strategy, consumer behaviour, direct marketing, services marketing and global marketing. Sample master's thesis topics (from recent cohorts) address live-business issues such as livestreaming and purchase intention, leadership and turnover intention, compensatory consumption, influencer disclosure effects, perceived crowding and customer satisfaction, and multinational entry into BOP markets.

Entry requirements

The source page describes this as the master's (doctoral preliminary) course but does not list formal entry criteria. Prospective applicants should consult the programme's admissions information for specific academic and language requirements.

Career prospects

Graduates emerge with both methodological research skills and applied business capabilities. The programme is intended to prepare students for doctoral study and for advanced professional roles where evidence-based marketing and management decision-making are required, such as corporate strategy, marketing analytics, brand management, consulting, and positions in multinational firms.

Scholarships & funding angle (general)

The published text does not specify scholarships. Applicants should review the university's admissions and graduate funding pages for available scholarships, assistantships, or other financial support relevant to graduate students in the business school.