Swiss Business School Zurich (SBS)

13 Programs 3 Degree levels

A 90 ECTS online master's aimed at professionals who want strategic and managerial skills for cultural organisations and creative enterprises. Delivered in English over 1.5 years, the programme suits working practitioners, emerging leaders and entrepreneurs seeking to advance in arts administration, cultural project management or creative-sector leadership.

What you'll study

The taught component is made up of 5 ECTS courses covering leadership, management, innovation and sector-specific skills. Modules listed on the course page are:

  • Leadership and Business Ethics (5 ECTS)
  • Arts Marketing (5 ECTS)
  • Global Supply Chain and Project Management (5 ECTS)
  • Research Methods and Data Science (5 ECTS)
  • Managerial Economics (5 ECTS)
  • Activity Management (5 ECTS)
  • Cultural Industry Innovation (5 ECTS)
  • Strategic HRM (5 ECTS)
  • Corporate Strategy and Innovation (5 ECTS)
  • Cultural Entrepreneurship (5 ECTS)
  • Consumer Psychology (5 ECTS)
  • Cultural and Art Industry Inspection (5 ECTS)
  • Master’s Thesis (30 ECTS)

Entry requirements

The public programme page refers to an admissions process but does not publish specific academic or professional entry criteria. Prospective applicants should contact the school’s admissions team for exact prerequisites, required documents and application procedures.

Career prospects

The programme targets roles in arts administration, cultural project management, creative enterprise leadership and related positions within cultural institutions and the creative economy. Graduates are positioned to lead programming, manage cultural projects, develop audiences and apply research or data methods to organisational decision-making.

Scholarships & funding angle

The course page does not list specific scholarships. Applicants should explore the school’s admissions resources and external funding sources (employer sponsorship, cultural grants, national student aid and sector scholarships) and contact the institution to inquire about available financial support and deadlines.

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Programme details are indicative and may change — always verify current information with the official university website before applying.