Enderun Colleges

What you'll study

Core topics and learning activities include:

• Brand and product management—strategies for building and managing brands and product portfolios.
• Distribution management—channels and logistics relevant to marketing reach.
• Sales and pricing strategies—techniques that support revenue and market positioning.
• Retail and digital marketing management—tools and tactics for online and physical retail environments.
• Advertising and marketing research—campaign development and evidence-based market insight.
• Case study analysis and applied projects that require practical problem-solving and strategic recommendations.
• Credit-bearing UCLA Extension courses offered as part of the programme collaboration: BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Science Fundamentals); BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Marketing); BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fundamentals of Blockchain Technology); SU 500-0 Special Topics in Sustainability; SU 310-0 Socio-Ecological Entrepreneurship; TM 521-0 Management of Artificial Intelligence.

Entry requirements

The source text does not list specific admission requirements. Prospective applicants should consult the institution for standard undergraduate entry criteria and any programme prerequisites.

Career prospects

Graduates are prepared for roles in brand and product management, digital marketing, retail management, sales, pricing strategy, advertising and marketing research. The programme emphasises digital competence and data-driven decision making, making alumni suited to agency roles, in-house marketing teams, e-commerce functions and entrepreneurial ventures.

Scholarships & funding angle

The provided text does not specify scholarships or tuition. Students should review Enderun’s financial aid pages for available scholarships, grants and funding options. The programme’s internship network and UCLA Extension collaboration may also offer career advantages that support employability.