Otterbein College

What you'll study

Coursework and program outcomes emphasize applied knowledge across administration, marketing, legal and financial domains of sport. Key content areas and learning emphases include:

• Management and organizations skills — leadership and governance within sport organizations.
• Ethical and reasoning skills — business ethics and decision-making in sport settings.
• Legal aspects and governance — sport law, legal issues affecting sport and an overview of the U.S. legal system as it relates to sport.
• Marketing and communication — sport marketing planning, consumer behavior, written and oral communication, and public presentation skills.
• Finance and economics — financial and economic principles relevant to sport enterprises.
• Facilities and event operations — analysis and decision-making around planning, operating and maintaining sport and fitness facilities.
• Globalization and diversity — understanding sport’s roles across diverse societies and at international levels.
• Interdisciplinary applied learning — field practicums, team projects, case studies and a required semester-long internship supervised by a field specialist.

Entry requirements

The source text does not list specific admission criteria or academic prerequisites for this program. Prospective students should consult Otterbein’s admissions pages or program contacts for current entry standards.

Career prospects

Graduates enter a wide range of sport- and recreation-related roles. The program cites placements and employer types such as professional sports teams, governing bodies, sport marketing and media firms, stadium and arena operations, sporting goods retailers and university athletic departments. Typical functions include marketing, public relations, sales, arena management, retail, event management, athletic administration, broadcasting and sport law support.

Scholarships & funding angle (general)

The program materials do not specify scholarships or costs. Students should explore Otterbein’s central financial aid and scholarship resources, departmental awards, and internship-related funding opportunities to offset tuition and experiential-learning expenses.