Suffolk University

What you'll study

The curriculum blends theory and technology to teach messaging strategies for targeted audiences. Coursework covers content creation and maintenance, ad writing and design, web design and SEO, customer-client relationship skills, and methods for collecting and analyzing social media and consumer data. Students also learn to produce social media analytics reports and conduct marketing communication research such as field observations, focus groups, surveys and consumer data analysis.

Entry requirements

Applicants must submit a completed application and $50 application fee (fee waived for campus visitors), a resume, unofficial transcripts of all post-secondary work (official transcripts and proof of degree conferral required before first class if admitted), a goal statement, and two letters of recommendation. International applicants must provide TOEFL, IELTS, Duolingo or PTE-Academic scores. The program has stated deadlines for fall and spring intake (with earlier dates for international applicants) and also accepts rolling applications.

Career prospects

Graduates have taken roles in agencies, hospitals, media and tech companies, and other organizations. Recent job titles and employers listed by the program include:

• Account Executive — 360PRplus
• Public Relations Associate — Allen & Gerritsen
• Social Media Manager — Massachusetts General Hospital (MGH)
• Head of Public Relations — vivo
• Business Development Representative — Real Media Group
• Marketing Manager — S2M Group
• Associate Connections Planner — Havas Media Group
• Manager — Massachusetts General Hospital
• Product Setup Specialist — TripAdvisor

Scholarships & funding angle (general)

All admitted graduate students are automatically considered for merit-based awards of up to $18,000 at admission; no separate application is required. The university’s Career Center and a dedicated Career Community for Marketing, Analytics, Advertising & Public Relations provide job-search support, alumni networking events and employer connections to complement internships and practical coursework.