Suffolk University

Programme overview

The Master of Science in Marketing (MSM) at Suffolk's Sawyer Business School is a 30-credit, STEM-designated program delivered in the heart of downtown Boston. The program offers flexible scheduling—full-time, part-time, evening, accelerated weekend, online and in-person classes—and can be completed in as few as 9 months full-time or 16 months part-time. Up to 50% of coursework may be completed online. The curriculum combines foundational marketing principles with applied learning through consulting projects, an experiential requirement (practicum or internship), travel seminars, and access to the X-Lab human behavior facility.

What you'll study

The MSM curriculum foregrounds topics such as marketing analytics, market research, product management, strategic sales management, customer experience design, and the use of machine learning and artificial intelligence in marketing. Students can choose one of four concentrations—Marketing Analytics & Insights; Digital Marketing; Customer Experience; or Artificial Intelligence in Marketing—to deepen skills in areas like research design, quantitative and qualitative analysis, digital content and social media, UX and design thinking, neuromarketing, and AI-powered marketing applications. Practical components include client consulting projects and experiential learning under the IMMERSE initiative.

Entry requirements

The program page does not list specific academic prerequisites or admissions criteria. Prospective applicants are directed to Suffolk's Office of Graduate Admission for details and application guidance: Office of Graduate Admission, 617-573-8302, [email protected]. Additional marketing-department contact: 617-573-8651, [email protected].

Career prospects

Suffolk reports strong employment outcomes for MSM graduates and highlights connections to Boston-area employers. Reported outcomes for the 2023 full-time cohort include 96% employed or in continuing education within 12 months and 100% of full-time employment being relevant to graduates' career goals; the program also cites the U.S. Bureau of Labor Statistics median wage for Marketing Managers as contextual information. Alumni job titles and employers listed by the school include Performance Media Analyst (Havas Media Group); Director of Marketing & Talent Acquisition (The Bulfinch Group); Museum Marketing Project Lead (Broad Institute of MIT and Harvard); Marketing Director (Boston Neurobehavioral Associates); VP of Marketing (NationBuilder); Marketing Manager (TJX Companies); Senior Global Product Analyst (Timberland); and roles at PUMA, The Boston Globe and MERGE.

Scholarships & funding angle (general)

The Sawyer Business School offers graduate student services that include academic advising and financial aid counseling. The Center for Career Equity, Development & Success provides professional development and job-connection resources to support return on investment. For personalized information about scholarships, assistantships, or other funding, contact the Office of Graduate Admission at 617-573-8302 or [email protected].