Webster University Geneva

What you'll study

Students complete the Business Administration core while taking specialised coursework and practical experiences focused on the business side of sports and events. The programme covers topics relevant to sports federations and clubs, venue-based live entertainment (concerts, ice shows, family events), sponsorship and partnerships, event operations, marketing and communications as they relate to sport and entertainment industries. The emphasis includes a required Sports and Entertainment Internship supported by Career Services to apply classroom concepts in real-world settings.

Entry requirements

The programme page references curriculum, requirements and learning outcomes and directs applicants to explore course details and admissions criteria; specific entry standards are provided via Webster Geneva Admissions.

Career prospects

Graduates combine broad business management skills—critical thinking, strategic decision making, problem solving and communication—with industry-specific knowledge for roles such as sports federation or association manager, sponsorship and partnerships manager, event operations manager, entertainment marketing coordinator, and brand or communications executive. Being located in the Lake Geneva region also offers proximity to many international sports organisations and local internship opportunities that support professional development.

Scholarships & funding angle (general)

Students should contact Webster Geneva Admissions and Career Services for information on scholarships, financial aid and internship-supported pathways; the campus highlights partnerships and internship placements that can enhance employability and practical experience.