University of Wales, Swansea

Programme overview

The MA Sports Communication and Journalism is a campus‑based master’s located at Singleton Park Campus that blends practical media training with critical study of contemporary communication, journalism and public relations within sport. The programme emphasises story identification and narrative construction, multimedia production (videography and still imagery), and techniques to promote and distribute content to sporting audiences. It is offered full time (1 year) and part time (2 or 3 years).

What you'll study

In part one you study six taught modules: three 20‑credit modules each semester that address core elements of sporting journalism and communications, refining practical and analytical skills. The capstone of the course is a 60‑credit major project in part two. For the final project you choose one of three routes:

• Research and write a 16,000‑word dissertation on a specialist topic agreed with your supervisor.
• Design and prepare a full promotional campaign document and undertake a short work placement.
• Compile a Sports Journalism Portfolio of several journalistic pieces around a central sporting theme, including multimedia items, and undertake a short work placement.

The programme includes hands‑on filming, editing and content production, plus advanced promotional techniques and opportunities to build a professional portfolio.

Entry requirements

The department states it considers all applicants on their own merits and welcomes applicants with a wide range of qualifications. Applicants are encouraged to reflect before starting the course on which area of communications, media, PR or creative practice they wish to specialise in so they can plan their dissertation or project with their supervisor.

Career prospects

The course prepares graduates for roles across sports management, journalism, public relations, broadcasting, advertising and marketing. Graduates build portfolios and can access work experience and internships through the department’s industry links. The programme highlights opportunities to undertake placements with major sporting organisations such as Swansea City FC, The Ospreys and The Scarlets. The department emphasises development of oral and professional writing skills and digital media competence.

Scholarships & funding angle (general)

Swansea University operates sports scholarship programmes available to postgraduate students and holds Accredited Status with Sport England’s Talented Athletes Scholarship Scheme (TASS). Prospective students should consult the university’s funding pages for up‑to‑date fee, scholarship and funding options.