Ho Chi Minh City University of Economics
Master of Marketing (Applied)
Marketing graduates earn a median $58,693 Across 193 US programmes, two years after finishing
See the degree grade →An application-focused master's in marketing that builds practical knowledge, specialist skills and professional capacity for contemporary marketing roles. It suits candidates aiming to move into hands‑on marketing positions or to deepen expertise in areas such as digital marketing, brand and PR management, events and marketing innovation, including those seeking careers with international scope.
What you'll study
Course content concentrates on applied marketing topics and offers in-depth coverage of several specialised areas. Core themes highlighted by the programme include:
- Digital marketing methods and channels
- Brand management
- Public relations and event management
- Innovation management in marketing
Entry requirements
Admissions follow the current regulations of Ho Chi Minh City University of Economics (UEH). Specific conditions and procedures are those set by UEH for postgraduate applicants.
Career prospects
Graduates gain the competencies to undertake planning, execution and control of major marketing tasks and can pursue professional roles in digital marketing, brand and PR management, event management and marketing innovation. The programme also prepares learners to expand their careers at the international level.
Scholarships & funding angle
No programme-specific funding details are provided on the source page; prospective applicants should consult UEH's postgraduate admissions office for scholarship, assistantship or other financing opportunities and guidance.
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