Ho Chi Minh City University of Economics

Programme overview

This is a Vietnamese-taught, regular bachelor programme in Marketing. Graduates are expected to demonstrate political awareness, humanitarian qualities, ethics and social responsibility, together with marketing knowledge, professional skills and competence in foreign language and information technology to support career development within Vietnam's integration and development context. The programme is listed among advanced international programmes that meet Asian (AUN-QA) or European (FIBAA) quality standards.

What you'll study

The source text does not list specific modules. The programme emphasises marketing knowledge and professional competencies, with development of foreign language and IT skills; credit requirements may vary for individual learners who receive exemptions.

Entry requirements

The published entry guidance indicates the programme is for learners who have graduated from an accredited university (Đại học CQ) or college (Cao đẳng). UEH reviews prior higher-education degrees and transcripts to determine which prior credits can be exempted; consequently the number of credits each applicant must take differs depending on their submitted diploma and academic record.

Career prospects

The programme states graduates will be prepared for professional work in the field of marketing, equipped to develop their careers and personal capacities in the context of national development and international integration. The source page lists a section for employment opportunities but provides no specific job titles or sectors.

Scholarships & funding angle (general)

The source page does not specify scholarships or fees. Prospective applicants should contact UEH's admissions office for current information about scholarships, bursaries or financial support and for guidance on application procedures.