Tashkent Islam University

Programme overview

This is a 4-year Bachelor (Bakalavr) programme delivered in Uzbek by the Department of Business and Economics. It is offered in both full-time (kunduzgi) and distance (masofaviy) modes and trains students to develop and apply marketing strategies for industry and service sectors.

What you'll study

The curriculum covers consumer behaviour, market research, branding, digital marketing, pricing policy, and methods for promoting products and services. Students analyse marketing approaches across real sectors such as IT, banking, industry, trade and services, and practise making data-based decisions and designing innovative marketing strategies. The programme also teaches effective use of digital platforms, social networks and modern advertising tools.

Entry requirements

Instruction language: Uzbek. Core subject areas indicated for the programme include Mathematics and a Foreign Language. The programme is available as both full-time and distance study.

Career prospects

Graduates can work as marketing managers or brand managers; digital marketing specialists; market research analysts; advertising and PR specialists; product marketing managers; sales and business development professionals; marketing analysts in consulting firms; or as marketing staff within banks, IT firms, FMCG and service sector organisations.

Scholarships & funding angle (general)

The page indicates contract tuition and the availability of grants. Listed tuition figures are 19,000,000 / 16,000,000 soʻm; for details on scholarships, grants or exact fee application rules applicants should contact the university admissions team.