Cost & earnings at Abilene Christian University What students borrow here, and what they go on to earn
A B.S. in Graphic Design and Advertising that combines studio practice and professional preparation in both advertising and user experience. Suited to students who want a career designing visual communications, advertising content, or UX-focused interfaces and who benefit from mentorship by practicing artist-designers.
Abilene Christian University offers a Bachelor of Science in Graphic Design and Advertising administered by the Department of Art and Design. The program is taught by faculty who are award-winning artists and designers active in producing and exhibiting creative work. Two curricular tracks are identified: Advertising and User Experience. Degree requirements reference the university course catalog for full program details.
The degree plan totals 128 credit hours, made up of 56 university hours and 72 major hours; the program lists 0 elective credit hours. Students pursue one of the two available tracks—Advertising or User Experience—within the major. For complete course listings and module descriptions, students are directed to the ACU course catalog.
The program page invites prospective students to connect with the department for guidance and to complete an inquiry form to learn more about earning the degree. Specific admissions criteria are provided in the university catalog and by the admissions office.
The curriculum is oriented toward visual communication careers in advertising, graphic design, and user experience, preparing graduates for roles that require creative production, campaign development, or UX design. Faculty emphasis on active professional practice and exhibition suggests preparation for both commercial and studio-based pathways.
ACU encourages prospective students to contact the department and admissions for information about available scholarships, departmental awards, and university funding opportunities; the program page also links to the catalog and to undergraduate minors for students considering complementary study.
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