Abilene Christian University

Programme overview

This Bachelor of Business Administration in Marketing emphasizes practical marketing principles and strategies while grounding students in core business disciplines such as accounting, economics and management. The programme prioritizes experiential projects — including a student-run marketing research firm and consulting assignments with real organisations — so students develop analytical, technical and creative skills used in contemporary marketing practice.

What you'll study

The curriculum covers consumer behaviour, market research and strategic marketing alongside broader business studies. Example coursework listed in the programme materials includes:

• Marketing Research
• Consumer Behavior
• Marketing Strategy
• Strategic Management

The degree also notes possible tracks related to the major, including Analytics (BS), Digital Marketing (BS) and a General Marketing track. Total credit requirements are provided as university hours, major hours and electives (see Entry requirements for structure).

Entry requirements

The published programme page specifies credit-hour requirements rather than detailed admissions criteria. Degree credit totals are: University Hours 56, Major Hours 63, Electives 9, for a Total Required 128 credit hours (noting this total depends on track selection). For specific admissions standards or prerequisites, applicants are encouraged to contact the department or view the full catalog.

Career prospects

The programme lists a range of career paths that align with the skills taught. Typical roles graduates pursue include:

• Advertising sales agent
• Market research analyst
• Editor
• Marketing consultant
• Sales management and marketing management positions
• Social media management
• Fundraising manager
• Public relations specialist
• Operations manager

Scholarships & funding angle (general)

The programme page invites prospective students to connect for more information, implying institutional resources and College-level opportunities exist for business students. Applicants should review the university catalog and the College of Business and Technology pages for scholarships, departmental awards and financial-aid options, and contact admissions or the department for guidance on funding possibilities that fit this degree.