Abilene Christian University

Programme overview

This online B.S. in Organizational Communication trains students to craft targeted messages, build one-on-one and group relationships, and apply communication strategies across organizations. The program emphasizes practical work—students assemble an e-portfolio of real-world examples—and addresses topics such as social justice, crisis management, technologyinfluence, politics, family dynamics and organizational change. The program is taught within ACUs virtual, Christcentered community and is led by Dr. Dena Counts.

What you'll study

The curriculum covers organizational, interpersonal, intercultural and persuasive communication in both written and verbal formats, with attention to how communication affects leadership, team building, conflict management, human resources and crisis response. Example coursework listed by the program includes:

• Persuasion
• Crisis Management
• Intercultural Communication
• Executing Organizational Change

Program structure details provided by ACU: the degree requires a total of 120 hours, with 56 hours of university requirements (including 915 hours in Bible), a major totaling 64 hours (with up to 22 hours allowed as electives). The online bachelors is described as split into a 24credit core, an 18credit concentration (Organizational Change), and 25 credit hours of electives. The Organizational Change concentration focuses on decisionmaking, leadership, moving employees past resistance, and consulting skills for change initiatives.

Entry requirements

The source material does not list specific admissions criteria on this page. Prospective applicants should consult ACU admissions for standard undergraduate entry requirements, transfer credit policies and any programspecific prerequisites.

Career prospects

Graduates are positioned for roles across marketing, public relations, journalism, advertising, corporate communication and social media management. The program highlights common job titles such as marketing manager, social media manager, public relations specialist, communications coordinator, change management specialist, nonprofit director and training and development manager.

Scholarships & funding angle (general)

ACU offers a LockedIn Tuition program that guarantees the same undergraduate tuition rate for the duration of the degree. The program page also notes institutional recognition for online education quality. For specific scholarship, aid or payment plan options, contact ACUs financial aid office for current offerings and eligibility details.