Abilene Christian University

Programme overview

The B.S. in Advertising and Public Relations prepares students to shape public perception, develop messaging and engage audiences. The programme includes classroom study and practical agency experience through Morris + Mitchell, ACU’s student-run Ad/PR agency.

What you'll study

The degree requires a total of 128 credit hours, including 56 university hours, 67 major hours, 18 minor hours and 5 elective hours. Coursework and practical assignments focus on advertising concepts, public relations practice, digital marketing, media management, event planning and campaign strategy. Students can apply classroom learning on real client projects via Morris + Mitchell, which provides services in advertising, public relations, digital marketing and research and strategy (including market surveys, focus groups and studies).

Entry requirements

The programme page does not list specific admission criteria. Prospective students should consult Abilene Christian University admissions for standard undergraduate entry requirements and application procedures.

Career prospects

Graduates are prepared for roles such as copywriter, social and interactive media manager, publicist, advertising and public relations manager, marketing and media manager, communications director, public relations specialist and event planner.

Scholarships & funding angle (general)

The course description does not specify scholarships. Applicants should explore ACU institutional scholarships, departmental awards and external funding opportunities through the university’s financial aid office.