Utah Valley University

Programme overview

The BA in Applied Communication focuses on real‑world communication practice: writing for multiple audiences, oral presentation, media production, and strategic messaging. Instruction typically balances applied skill development with courses that examine communication contexts, ethics, and audience analysis. The programme prepares students to create clear, persuasive messages across digital and traditional platforms.

What you'll study

Students learn techniques and tools used by professional communicators. Core areas commonly include:

• Professional writing: clear, audience‑centered writing for business, public relations, and digital content.
• Oral communication: public speaking, presentation design, interpersonal communication.
• Digital media skills: content creation for web and social platforms, basic multimedia production.
• Strategic communication: planning messages, audience research, campaign development.
• Ethics and law: media law basics, ethical decision‑making in communication.

Entry requirements

Admission requires meeting the university's undergraduate admission standards and declaring the Applied Communication major. Applicants typically need a secondary school completion credential or equivalent for first‑time freshmen, while transfer students follow the university's transfer credit and GPA policies. Consult the university admissions office for official prerequisite and general education expectations.

Career prospects

Graduates commonly move into roles such as corporate or internal communications specialist, public relations assistant, content creator, social media coordinator, marketing communications associate, technical or grant writer, and community outreach coordinator. The programme provides skills useful in private industry, government, non‑profit organizations, and media outlets; many alumni advance into supervisory or specialist communications roles with additional experience.

Scholarships & funding angle (general)

Funding options include institutional scholarships based on merit or program affiliation, need‑based financial aid administered by the university, departmental awards, and external scholarships from professional associations. Students should investigate work‑study, internship stipends, and local foundations for communication‑related funding; the university financial aid office can list applicable opportunities and application procedures.