Utah Valley University

Programme overview

This undergraduate Marketing programme teaches how organizations create, communicate and deliver value to customers. Coursework balances theory and applied skills — from understanding buyer behaviour and market research methods to planning promotion and digital campaigns — preparing students to work across product, service and digital contexts.

What you'll study

Core study areas include consumer behaviour, market research and analytics, branding and advertising, digital and social media marketing, sales management, and marketing strategy. Students typically complete a mix of foundational business courses alongside marketing electives and applied projects or capstone experiences that emphasise real‑world problem solving and portfolio development.

Entry requirements

Admission is through the university's undergraduate process and generally requires completion of secondary education or equivalent. Applicants should demonstrate college‑readiness in communication and quantitative reasoning; some programmes recommend or require introductory business or math prerequisites. Transfer students may apply prior college credit subject to departmental review.

Career prospects

Graduates enter roles such as marketing coordinator, brand or product assistant, digital marketing specialist, market research analyst, sales representative, and advertising account executive. The degree also provides a foundation for careers in e‑commerce, customer experience, nonprofit outreach, and for further study in business or specialized marketing fields.

Scholarships & funding angle

Students should explore institutional scholarships, merit and need‑based awards, departmental scholarships for business students, and external marketing or business scholarships from professional associations. Many students combine scholarships with work‑study, internships or part‑time employment in marketing roles to build experience while funding studies.