Full Sail University

What you'll study

The curriculum combines core entertainment business topics with sports-specific electives and applied projects. Typical themes include:

• Industry structure and economics: how leagues, teams, governing bodies and promoters generate and allocate revenue.
• Commercial partnerships: sponsorship strategy, negotiations, activation and measuring return on investment.
• Media and rights: broadcasting, streaming, content distribution and the role of digital platforms in fan engagement.
• Event and venue management: planning, operations, logistics, safety and the fan experience for live events.
• Branding and athlete management: personal branding, endorsement deals, talent representation and career lifecycle considerations.
• Legal and ethical considerations: contracts, compliance, labor relations and governance issues in sports and entertainment.
• Capstone or applied project: a practical assignment or consultancy-style project addressing a real-world sports business challenge.

Entry requirements

Admissions typically require a bachelor’s degree from an accredited institution. Applicants should expect to submit academic transcripts and a CV; many programmes also ask for a personal statement describing professional goals and relevant experience. Admissions committees value prior work in sports, entertainment, marketing or related fields, though applicants with transferable skills and demonstrated passion for sports business are also considered. International applicants must meet institutional English-language requirements.

Career prospects

Graduates are prepared for managerial and specialist positions across the sports and entertainment spectrum: sponsorship and partnership management, ticketing and revenue operations, event and venue management, athlete representation and sport marketing roles. The programme is also relevant to candidates aiming for roles at sports media companies, brand agencies with sports divisions, or within corporate partnerships teams at rights-holding organisations.

Scholarships & funding angle (general)

Prospective students should explore institutional scholarships, merit-based awards, employer tuition assistance and industry-sponsored grants. Many students finance graduate study through a combination of scholarships, loans, savings and part-time or consultancy work within the sports or entertainment sectors. When evaluating funding options, consider return-on-investment in relation to career goals and potential employer tuition reimbursement policies.