University of Alabama

What you'll study

The programme combines theoretical study of media and communication with practical training in production, writing and research. Core themes include media history and theory, media law and ethics, digital media production, organisational and interpersonal communication, and research methods.

• Foundations and theory: courses in media and society, mass communication theory, and media effects that develop critical perspectives on how media shape public life.
• Production and practice: hands-on modules in audio and video production, multimedia storytelling, web and social media content creation, and studio work using university broadcast and editing facilities.
• Writing and messaging: instruction in news writing, feature writing, strategic communication, and audience-focused content development for multiple platforms.
• Law, policy and ethics: modules covering First Amendment issues, intellectual property, media regulation and professional ethics.
• Research and data: quantitative and qualitative research methods, media analytics, and courses that teach how to plan, conduct and present communication research.
• Capstone and experiential learning: a senior capstone or practicum project and opportunities to work with student-run media outlets, on-campus studios and local media partners to build a professional portfolio.

Students may tailor the degree through electives or concentrations such as digital media production, public relations and strategic communication, or media studies. Work-based learning options include internships, placements with the Capstone Student Media network and collaborative projects with community and industry partners.

Entry requirements

Applicants should hold a recognised secondary school qualification. Admission decisions are based on academic performance across high-school coursework, particularly in English and humanities subjects, alongside evidence of communication skills. Applicants who have taken relevant extracurricular activities—such as student media, theatre, debate, or community journalism—strengthen their application.

Those seeking emphasis in production work are encouraged to submit a short portfolio or links to samples of media work, though this is not always mandatory. Mature applicants and transfer students are considered on the basis of prior post‑secondary study and relevant experience.

International applicants must demonstrate English language proficiency through an accepted test or recognised qualification. Specific course prerequisites and minimum GPA expectations are published by the university; prospective students should consult the admissions office or programme pages for current guidance.

Career prospects

Graduates of Communication and Media Studies move into a wide range of communication-related roles across media, business, government and non-profit sectors. Typical career paths include:

• Journalist, reporter or multimedia producer for broadcast, online and print outlets
• Public relations specialist, corporate communications officer or media relations manager
• Social media manager, content strategist or digital marketing professional
• Video producer, editor, audio producer or technical roles in media production
• Researcher, policy analyst or roles in audience insight and media analytics
• Freelance creator, consultant or entrepreneur building digital content businesses

Many graduates start with internships or entry-level production roles and progress into senior editorial, communications or management positions. The degree also provides suitable preparation for postgraduate study in media, communication, journalism or related fields.

Why study at University of Alabama

The University of Alabama’s College of Communication and Information Sciences provides a strong mix of academic scholarship and practical training. Students benefit from access to on-campus production facilities, including broadcast studios and student-run media outlets that offer real-world publishing and broadcasting experience. The university’s location and alumni network provide internship and employment links to regional media organisations and national companies.

Faculty combine research expertise and industry experience, and the programme emphasises experiential learning through capstone projects, internships and collaborative assignments. For students seeking a degree that develops both critical understanding and marketable media skills, the University of Alabama offers a supportive environment with clear pathways into the media and communications professions.