University of Texas

What you'll study

The programme combines theoretical, methodological and practical approaches to contemporary media and communication. You will study core areas such as media and society, digital media and platforms, media law and ethics, and audience research, alongside specialist options in production or data-driven communication.

• Core theory and history: contemporary media theory, political economy of media, cultural studies and the social impacts of communication.
• Research methods: qualitative methods (interviews, focus groups, ethnography), quantitative methods (survey design, statistical analysis) and mixed-method approaches tailored to media research.
• Digital and data-driven media: social media analytics, networked communication, data visualisation and computational methods relevant to media studies.
• Production and practice: multimedia storytelling, audio/video production, podcasting, and digital content strategy for students choosing a production emphasis.
• Policy, law and ethics: media regulation, freedom of expression, privacy and ethical issues in journalism and digital platforms.
• Capstone or thesis: option to complete a research thesis or a professional capstone project that integrates research and practice, often involving an internship or industry collaboration.

Entry requirements

Applicants should hold a recognised bachelor's degree in communication, media, social sciences, humanities or a closely related field. Selection is based on academic achievement and the strength of supporting materials.

• Transcripts: official academic transcripts from all post‑secondary institutions.
• Statement of purpose: a clear description of academic and professional objectives and how the programme fits those goals.
• References: two or three academic or professional references.
• CV/portfolio: an up-to-date CV; applicants aiming for production or creative tracks should submit a portfolio of work (audio, video, writing or digital projects).
• English language: proof of English proficiency is required for applicants whose first language is not English (tests accepted as specified by the university).
• Standardised tests: GRE scores are not commonly required for this programme, but prospective applicants should consult the programme webpage for current testing policy.

Career prospects

Graduates leave equipped for roles across the media, communication and research sectors. The programme’s mix of theory, methods and practical skills prepares students for both industry and academic pathways.

• Industry roles: digital content manager, social media strategist, communications officer, public relations specialist, multimedia producer, audience insight analyst.
• Research and policy: media analyst, research consultant, policy researcher for think tanks or governmental agencies focused on media and communications.
• Further study: students intending to pursue a PhD in communication, media studies or related social sciences use the programme to prepare for doctoral research.
• Entrepreneurial and creative careers: independent production, digital startups, consultancy and roles in Austin’s creative and tech sectors.

Why study at University of Texas

The University of Texas offers this programme within a large, research-active communication and media community with access to well-equipped production facilities, research centres and interdisciplinary collaboration across journalism, advertising, film and data science. Located in a vibrant city with a strong creative and technology sector, students benefit from internship opportunities and industry links. Faculty engage in applied and theoretical research, enabling students to work on contemporary issues such as platform governance, media effects and data-driven storytelling.