Colorado State University

What you'll study

The programme combines advanced theory, rigorous research methods, and applied inquiry across public relations, advertising and strategic communication. Core components typically include advanced seminars in communication theory, contemporary issues in public relations and advertising, and courses in quantitative, qualitative and mixed methods research. Students undertake methods training (e.g. survey research, experimental design, content and discourse analysis, ethnography, and computational/text analytics) and area-focused seminars such as health communication, crisis and risk communication, media effects, political and civic communication, digital/social media strategies, persuasion and campaign design.

Doctoral study is organised around a combination of coursework, comprehensive examinations, a research prospectus, and an original dissertation. Early-stage work emphasises building a coherent research agenda, preparing grant applications, and developing pedagogical skills through teaching practicum. Later-stage work centres on dissertation research, peer-reviewed publication, and professional development activities such as conference presentations and collaborative projects with faculty.

• Advanced theoretical seminars in public relations and advertising
• Research methods sequence (quantitative, qualitative, mixed methods)
• Topical electives (health, crisis, digital media, persuasion, political communication)
• Teaching practicum and pedagogical training
• Comprehensive exams and dissertation research

Structure

The programme typically begins with two to three years of coursework and methods training, followed by candidacy via comprehensive examinations or a prospectus defence, then dissertation research and writing. Students commonly engage in funded research projects and hold teaching or research assistantships that provide practical experience and financial support.

Entry requirements

Applicants are expected to hold a relevant master’s degree (commonly in communication, journalism, media studies, advertising, public relations, or a closely related social science) though exceptional candidates with a strong record from a bachelor’s degree may be considered. Typical admission materials include an academic CV, transcripts, a statement of research interests or purpose, a scholarly writing sample, and three letters of recommendation. Admission committees look for demonstrated research potential, a clear fit with department faculty expertise, and a proposed area of study that aligns with existing strengths in the programme.

International applicants must demonstrate English language proficiency through recognised tests unless exempt. GRE requirements vary by cycle and should be checked with the department; applicants should consult the programme for current testing policies. Candidates are encouraged to contact potential faculty supervisors in advance to discuss research fit.

Career prospects

Graduates of the PhD programme pursue a range of careers in academia (tenure-track faculty positions, postdoctoral research), research institutes, think tanks and policy organisations, and leadership roles in communication practice. Common paths include university teaching and research, senior roles in public relations and advertising agencies focused on strategic research and campaign evaluation, leadership positions in corporate communications, government and non-profit research and evaluation units, and consultancy specialising in media effects, crisis preparedness, health communication, and data-driven campaign strategy. The programme’s emphasis on methods and publication prepares graduates to secure competitive grants and to contribute to evidence-based practice.

Why study at Colorado State University

Colorado State University offers a department with diverse expertise across strategic communication areas and strong emphasis on research methods and interdisciplinary collaboration. Students benefit from faculty who publish in leading journals, active research labs and centres, and opportunities to collaborate on applied projects across campus and with community and industry partners in the Front Range/Denver region. The university provides structured doctoral mentoring, professional development resources for teaching and grant writing, and typical graduate funding opportunities such as assistantships and fellowships. Additionally, Colorado’s regional media markets and public health, environmental and technology sectors give doctoral students a rich applied setting for research, fieldwork and practicum experiences.