Florida International University

What you'll study

This programme combines theoretical foundations with hands-on practice in public relations, advertising and applied communication. Core topics cover strategic communication planning, media and audience analysis, persuasive writing, campaign development, advertising principles and digital/social media strategies.

Typical modules and subjects

• Introduction to Public Relations and Advertising: history, roles and industry structure.
• Media Writing and Message Design: news writing, feature writing, copywriting for advertising and PR materials.
• Strategic Communication and Campaign Planning: research-driven planning, objectives, tactics and evaluation.
• Advertising Principles and Media Planning: creative development, media buying and audience targeting.
• Research Methods for Communication: quantitative and qualitative methods, survey design and content analysis.
• Digital and Social Media Communication: social platforms, analytics, content strategy and community management.
• Visual Communication and Design Basics: principles of layout, visual storytelling and use of design tools.
• Ethics, Law and Public Affairs: media law, ethics in communication and issues in public policy communication.
• Applied Practicum / Internship: supervised workplace experience with agencies, corporate communications teams or non-profits.
• Capstone Project or Portfolio: culminating project demonstrating integrated campaign work or a professional portfolio.

Programme structure

The degree is typically structured across general education requirements, major core courses and electives. Students progress from foundational communication courses to advanced classes and applied experiences such as internships and a capstone. Opportunities exist to specialise through elective choices, minors or certificates in related areas (for example, digital media, marketing or journalism).

Entry requirements

Applicants are expected to have a high school diploma or equivalent and meet the university's undergraduate admission standards. Admissions decisions normally consider academic performance (GPA or grades), completion of college-preparatory coursework including English and social sciences, and any required standardised-test or placement information if applicable.

International applicants must demonstrate English language proficiency through recognised tests or approved pathways. Some applicants may strengthen their application with a writing sample, a portfolio of relevant work, or evidence of extracurricular experience in media, student organisations or community communication projects.

Transfer students are assessed on college transcript records and transfer credit policies; advanced standing may be awarded for completed coursework in communication, media or related subjects.

Career prospects

Graduates enter a range of roles across public relations, advertising, marketing and organisational communication. Common career paths include:

• Public relations practitioner or account executive in PR agencies or in-house communication teams.
• Advertising account coordinator, copywriter or media planner at agencies or media companies.
• Social media manager, content strategist or digital communications specialist.
• Corporate communications or internal communications professional.
• Media relations or public affairs officer in non-profit, government or advocacy organisations.
• Brand communications or marketing roles that combine creative and strategic skills.

Graduates may also pursue postgraduate study in communication, marketing, business or related fields, or professional certification and specialised training in areas such as digital analytics, crisis communication or media production.

Why study at Florida International University

Florida International University is located in a major international media and business hub, offering direct access to agencies, media outlets and organisations across the Miami metropolitan area and Latin American markets. The programme benefits from a diverse student body and a multicultural environment that reflects the global context of contemporary communication work.

Students gain practical experience through internships, applied courses and partnerships with industry professionals. The university provides specialised facilities, media labs and student organisations that support portfolio development and professional networking. Faculty and staff bring a mix of academic and industry experience, helping to connect classroom learning with real-world practice and regional career opportunities.