Point Park University

What you'll study

This degree balances communication theory with applied skills. Core topics include public relations principles, advertising strategy, media and message planning, strategic campaign development, research methods, and communication law and ethics. Practical modules teach news and feature writing, media relations, copywriting for advertising, social media strategy, visual communication and digital content production.

Program structure typically combines general education requirements with major coursework, electives and experiential components. Students complete classroom study alongside practicum and lab work: campaign studios, client-based projects, and a culminating capstone where they plan and execute an integrated communication campaign. Internships with local, regional or national organisations are embedded as a central element of the curriculum to build professional experience and a career portfolio.

Typical modules and subjects

• Introduction to Public Relations and Advertising
• Media Writing and Multimedia Storytelling
• Strategic Communication and Campaign Planning
• Advertising Copy and Creative Development
• Social Media Strategy and Analytics
• Research Methods for Communication
• Communication Law and Ethics
• Visual Communication and Design Principles
• Internship/Practicum
• Capstone: Integrated Campaign Project

Entry requirements

Applicants should hold a high school diploma or equivalent. Admissions decisions typically consider secondary school grades, a personal statement demonstrating interest in communication and examples of relevant work or experience where available. Standard application materials include academic transcripts, a personal statement, and a résumé. Some applicants may be invited to an interview.

International applicants must demonstrate English language proficiency through recognised test scores or approved institutional pathways. Transfer applicants are assessed on college transcripts and may receive credit for prior coursework. Specific course prerequisites or portfolio requirements can vary; prospective students should consult the university admissions office for guidance tailored to their background.

Career prospects

Graduates enter a wide range of roles across public relations, advertising, marketing and communications. Common entry-level positions include public relations specialist, account coordinator at an advertising or PR agency, social media manager, communications assistant, content creator, media relations representative and marketing communications coordinator. With experience, alumni progress to roles such as account executive, creative director, media planner, corporate communications manager, brand strategist or crisis communications consultant.

Alumni commonly find work in agencies, corporate communications departments, non-profit organisations, media outlets and government communications offices. The programme’s emphasis on internships and client-based projects helps students develop a professional network and a practical portfolio used to demonstrate skills to employers.

Why study at Point Park University

Point Park’s programme is rooted in experiential learning within an urban setting. Small class sizes and faculty who have professional experience in public relations, advertising and media provide personalised mentorship. The university emphasises hands-on opportunities—student-run media outlets, practicum studios and internship partnerships with organisations in Pittsburgh and beyond allow students to apply classroom learning to real clients and campaigns.

Facilities supporting the programme include multimedia production spaces and labs for digital content creation and design. Career services and industry connections help students secure internships and employment, while the downtown location offers proximity to advertising agencies, broadcasters, cultural institutions and corporate communications departments that regularly collaborate with the university.