University of Findlay

What you'll study

This undergraduate programme combines core communication theory with hands-on practice in public relations, advertising and applied communication. You will study how to craft messages, manage media relations, design advertising campaigns and evaluate communication outcomes across platforms.

• Foundations of Communication – introduction to communication theory, interpersonal communication and public speaking skills.
• Writing and Content Creation – media writing, copywriting for advertising, press release and feature writing, and digital content development.
• Strategic Public Relations – campaign planning, stakeholder analysis, crisis communication and reputation management.
• Advertising and Promotion – principles of advertising, creative strategy, media planning and consumer behaviour.
• Digital and Social Media – social media strategy, analytics, content management systems and multimedia storytelling (audio, video and graphic).
• Research and Measurement – methods for audience research, qualitative and quantitative techniques, and evaluation of campaign effectiveness.
• Professional Practices and Ethics – media law basics, professional ethics and industry standards.
• Practicum and Internship – supervised placements with organisations, client projects or participation in student-run agencies to build a professional portfolio.
• Capstone or Senior Project – integrative project that demonstrates strategic planning, creative execution and measurable outcomes.

Entry requirements

Applicants are normally expected to hold a recognised secondary school qualification or equivalent. Admissions take into account academic record, personal statement and, where relevant, supporting materials such as a writing sample or portfolio of media work. Mature applicants and students transferring from other institutions are considered on the basis of prior study and relevant experience. International applicants should demonstrate proficiency in English. Specific course prerequisites and recommended preparatory subjects typically include English and coursework that demonstrates written and oral communication skills.

Career prospects

Graduates enter a broad range of roles in public relations, advertising, marketing and applied communication in the public, private and third sectors. Typical career paths include:

• Public relations officer or media relations specialist
• Advertising account executive and copywriter
• Social media or digital content manager
• Corporate communications or internal communications specialist
• Event coordinator and community relations manager
• Brand or marketing communications strategist
• Content producer, multimedia journalist or communications consultant

The programme’s emphasis on practical experience, internships and portfolio development supports entry into agency roles, in-house corporate teams, nonprofit communications and government outreach positions, as well as preparation for postgraduate study in communication-related fields.

Why study at University of Findlay

The University of Findlay offers a small-campus learning environment with close faculty mentoring and opportunities for practical, experiential learning. Students benefit from hands-on classes, access to media production resources and the chance to complete internships that connect classroom learning with workplace practice. The department’s career support and industry links help students build professional networks and develop a portfolio that employers recognise. For students seeking a career-focused communications degree with applied experience, the programme provides a balance of strategic theory and real-world skills.