State University of New York at New Paltz

What you'll study

This programme covers the major traditions of media scholarship alongside practical training in contemporary media-making. You will study media theory and history, media law and ethics, research methods, and the social and cultural impacts of mass and digital media. Core topics typically include media writing and storytelling, visual communication, multimedia production (audio, video and web), public relations and advertising principles, journalism basics, and social media strategy.

• Foundations and theory: media studies, communication theory, media history, and cultural approaches to media.
• Research and critical skills: qualitative and quantitative research methods, media analysis and critical thinking.
• Production and technical skills: audio and video production, digital editing, web content management and visual design.
• Professional practice: media law and ethics, public relations, advertising, journalism practicum and portfolio development.
• Capstone and experiential learning: independent research projects, senior capstone, internship placements and student-run media opportunities.

Entry requirements

Admission to the bachelor programme requires a completed secondary-school qualification or equivalent. Successful applicants typically demonstrate solid achievement in English and humanities or social-science subjects; experience or interest in media (such as school journalism, video work or social media projects) is helpful. International applicants must show proficiency in English. Transfer students should submit transcripts from previous post-secondary institutions and may be eligible for credit evaluation for relevant coursework.

Career prospects

Graduates enter a range of media and communication professions across private, public and non-profit sectors. Common career paths include roles as content creators, social media managers, public relations or communications officers, broadcast and digital producers, journalists, advertising account coordinators, media researchers, and marketing assistants. The programme also prepares students for postgraduate study in media studies, journalism, communication, marketing or related fields.

Why study at State University of New Paltz

State University of New Paltz offers a balance of small-class engagement and practical training with access to regional media markets, including internship opportunities in the Hudson Valley and nearby metropolitan centres. The department emphasises hands-on learning with media labs, editing suites and student-run media outlets where students can build professional portfolios. Faculty include scholars and practitioners who supervise applied projects and internships, helping students connect classroom learning with industry practices and community partnerships.