University of Hartford

What you'll study

The programme combines theory and applied practice across public relations, advertising and strategic communication. Core topics typically include strategic communication planning, media relations and press writing, campaign development and execution, branding and integrated marketing communications, digital and social media strategy, research methods for communication, and measurement and analytics. Students work on case studies and real client projects, and they typically complete a culminating practicum or capstone project that demonstrates campaign planning, creative development and evaluation.

Teaching methods emphasiSe collaborative workshops, newsroom-style writing sessions, campaign labs and industry-led guest lectures. Elective options allow specialisation in areas such as crisis communication, nonprofit and public sector communication, advertising creative and copywriting, or data-driven communication. Students may also undertake an internship with a communications agency, corporate communications department or nonprofit to gain professional experience.

Entry requirements

Applicants should hold a recognised bachelor’s degree or equivalent. Admissions typically consider academic performance, a personal statement outlining professional goals and relevant experience, a current résumé or CV, and one or more letters of recommendation. Candidates with professional experience in communications, marketing or related fields are welcome; a portfolio of writing or campaign work can strengthen an application.

International applicants are required to demonstrate English language proficiency through recognised tests or approved equivalents unless exempt. The admissions team may request an interview to discuss fit and preparation for graduate-level coursework.

Career prospects

Graduates enter a wide range of roles across public relations, advertising, marketing and corporate communication functions. Typical job titles include public relations specialist, communications officer, account executive at an advertising or PR agency, social media or content strategist, brand or marketing coordinator, media relations manager and corporate communications professional. The programme’s emphasis on practical skills and internships supports transitions into client-service roles, in-house communications teams, political and public affairs, nonprofit communication, and digital content and analytics positions.

Why study at University of Hartford

The University of Hartford offers a hands-on, professionally oriented communication programme with small class sizes and close faculty mentoring. Located near a regional business and media hub, students can access internship and networking opportunities with agencies, local businesses and nonprofit organisations. Faculty bring a mix of academic expertise and industry experience, and the curriculum is designed to balance strategic thinking with practical tools — from campaign planning and media training to digital analytics.

Students benefit from university career services, media labs and opportunities to work on client-based projects and student-run communications initiatives, providing portfolio-building experience that supports entry and advancement in communication careers.