Georgia Southern University

What you'll study

This programme blends core communication theory with hands-on media production and applied strategic communication. You will study modules that typically include media writing and storytelling, digital media production, multimedia journalism, social media strategy, public relations and advertising, media law and ethics, visual communication and graphic design, and research methods for media studies. Practical courses focus on video and audio production, studio and field production, editing, and web and mobile content creation.

Programme structure normally combines a set of required core courses, discipline-specific electives, and a capstone or practicum experience. Students complete production labs and portfolio projects each year and can choose electives in areas such as sports media, strategic communication campaigns, data journalism, or emerging media technologies. Internship placements with local and regional media organisations are integral, giving students professional experience and industry contacts before graduation.

Entry requirements

Applicants must meet Georgia Southern University's general undergraduate admission standards, including successful completion of secondary education or an equivalent qualification. For applicants from the UK or similar systems, A-levels, BTEC qualifications or an International Baccalaureate are accepted; for transfer applicants, college transcripts demonstrating satisfactory university-level work are required. International applicants must demonstrate English language proficiency through approved tests or prior education in English.

Typical programme-level expectations include strong written and verbal communication skills and evidence of interest in media or communications through coursework, extracurricular activity, or a basic portfolio of relevant work (writing samples, audio/video clips, or social media content) where requested. Applicants are encouraged to discuss prior media experience with an admissions adviser to identify appropriate entry pathways and any preparatory coursework.

Career prospects

Graduates move into a wide range of roles across media and communications sectors. Common career paths include reporter or multimedia journalist, broadcast production assistant, social media or content manager, public relations specialist, account executive in advertising, communication officer for corporations or non-profits, and digital media producer. The practical training and internship experience provided also prepare graduates for roles in media analytics, audience development, and community relations.

Alumni frequently continue with postgraduate study in fields such as strategic communication, media studies, journalism or business-related disciplines, or pursue industry certifications in digital marketing and analytics to complement their undergraduate training.

Why study at Georgia Southern University

Georgia Southern offers a programme that emphasises both practical media skills and conceptual understanding of contemporary media environments. Students benefit from hands-on learning in multimedia labs and production facilities and can build portfolios through coursework and student media activities. The university’s location provides access to regional media markets for internships and professional networking.

Faculty bring a mix of academic expertise and professional experience, and class sizes allow for personalised feedback on projects. The programme’s focus on internships, portfolio development and applied capstone projects helps graduates enter the job market with real-world experience and demonstrable work samples.