Marian University

What you'll study

This programme combines core communication theory with applied skills in public relations, advertising, digital media and strategic messaging. Study is organised around foundational communication courses, specialised PR and advertising modules, media production labs and experiential learning such as internships and campaign projects.

• Core communication theory: interpersonal and mass communication, persuasion, media effects and communication research methods.
• Public relations: media relations, crisis communication, reputation management, PR writing and campaign planning.
• Advertising and marketing communication: creative strategy, copywriting, account planning, branding and integrated marketing communications.
• Digital and social media: social media strategy, analytics, content creation, SEO basics and paid media fundamentals.
• Production skills: multimedia storytelling, video and audio production, graphic design basics for communicators, and using industry-standard software for content creation.
• Law and ethics: media law, intellectual property, ethical decision-making in communications and regulatory considerations.
• Applied learning: supervised internships, practicum or agency-style client projects, and a capstone campaign or portfolio development course.

Entry requirements

Applicants are expected to hold a recognised secondary school qualification or equivalent. Typical candidates demonstrate solid written and verbal communication skills, a record of steady academic achievement and a genuine interest in media, public engagement or marketing. Additional considerations include a personal statement, letters of recommendation and any examples of prior relevant work or extracurricular involvement in communication-related activities.

International applicants must meet English language proficiency requirements through recognised tests or equivalent evidence of prior study in English. Mature or non-traditional applicants may be considered on the basis of work experience and a portfolio.

Career prospects

Graduates leave prepared for a broad range of roles in communication, media and marketing. The programme emphasises practical skills and portfolio-building to support entry into professional roles.

• Public relations practitioner or media relations specialist
• Advertising account executive, copywriter or media planner
• Social media manager or digital content strategist
• Corporate communications or internal communications coordinator
• Non-profit communications and fundraising roles
• Event promotion and stakeholder engagement positions
• Further study options such as postgraduate communication, marketing or business programmes

Why study at Marian University

Marian University offers small class sizes and close faculty mentoring, enabling personalised feedback on practical projects and portfolios. The programme integrates real-world experience through internships and community-engaged projects, giving students opportunities to work with local organisations and agencies.

As a faith-based institution with a focus on ethical leadership, Marian emphasises responsible and community-minded communication practice. Students benefit from dedicated career services, industry connections in the region and access to media production resources that support a professional transition into PR, advertising and related fields.