Full Sail University

Programme overview

This undergraduate programme teaches how marketing principles are applied within the sports industry alongside practical media-production skills. Coursework balances brand and sponsorship strategy, audience engagement, and the creation and distribution of audio‑visual and digital content tailored to sports properties and organisations.

What you'll study

• Foundations of sports marketing: market segmentation, sponsorship models, and brand management specific to sport.
• Digital and social media strategy for fan engagement and content monetisation.
• Media production techniques used in sports: video production, live event capture, and post‑production workflows.
• Promotion and event marketing: ticketing, fan experience, and experiential campaigns.
• Analytics and measurement: audience metrics, campaign performance, and ROI for sponsorship and digital initiatives.
• Collaborative projects that simulate real-world briefs from teams, leagues, or sports brands.

Entry requirements

Typical undergraduate entry asks for a secondary school completion credential (high school diploma or equivalent) and application materials as required by the university. Applicants with prior creative work, portfolios, or demonstrable experience in media or sports-related activity may strengthen their application. International students should check visa and credential evaluation requirements.

Career prospects

Graduates typically pursue roles such as sports marketing coordinator, sponsorship sales associate, social media/content producer for teams or leagues, broadcast and production assistant, events and fan engagement specialist, or roles in agency environments serving sports clients. Over time, alumni can progress into brand management, partnership strategy, commercial leadership, or specialised media production and broadcast roles.

Scholarships & funding angle

Students should explore institutional scholarships, merit- and portfolio-based awards, and external funding from sports foundations or industry organisations. Additional funding pathways include federal or private student loans, work-study or part-time roles in campus media/athletics, and employer tuition assistance for those working in sport-related businesses. Early inquiry to the university’s financial aid office will clarify options and eligibility.