Rochester Institute of Technology

What you'll study

The programme blends technical training, creative practice and communication theory to give you a rounded foundation in contemporary media. Core areas include audio and video production, field and studio production techniques, editing and post-production, writing for broadcast and digital platforms, media law and ethics, and audience and media studies.

• Production and technical skills: studio directing, live production, camera operation, lighting, sound recording, mixing, and multi‑camera workflows.
• Post-production: nonlinear editing, sound design, graphics and motion, colour correction and file-based distribution techniques.
• Digital communication: online content strategy, social media storytelling, podcasting, streaming platforms and analytics.
• Storytelling and writing: scriptwriting for radio and TV, narrative structure, journalism and feature production.
• Professional practice: project management, producing, media ethics, copyright and regulatory frameworks relevant to broadcasting and digital media.
• Capstone and practical experience: collaborative projects, portfolio development and opportunities to work in campus production facilities or industry placements.

Entry requirements

Applicants should have completed secondary education equivalent to a high school diploma and demonstrate readiness for an undergraduate degree. Typical application materials include academic transcripts, a personal statement outlining media interests and goals, and a résumé of relevant experience.

• Academic background: strong performance in English is important; coursework in media, arts or technology is advantageous but not always required.
• Work samples: many applicants submit a short portfolio or links to audio/video work, school media projects, podcasts, or other examples of media production to demonstrate practical skills and creativity.
• English language proficiency: international applicants must meet the university's English language requirements, typically demonstrated through recognised tests or equivalent qualifications.
• Additional considerations: selection may consider relevant extracurricular activities, volunteer media experience, internships or technical skills in editing and production software.

Career prospects

Graduates go on to a range of roles across traditional and digital media industries. The combination of practical production ability and communication knowledge prepares students for both creative and technical careers.

• Broadcast producer, showrunner or production coordinator for radio and television.
• Video producer, editor or cinematographer for streaming platforms, online publishers and corporate communications.
• Audio producer, podcaster or sound designer for radio, podcasts and multimedia projects.
• Digital content strategist, social media manager or multiplatform storyteller for brands and news organisations.
• Technical director, broadcast engineer or studio operations specialist.
• Freelance creator, independent producer or consultant working across media formats.

Why study at Rochester Institute of Technology

Rochester Institute of Technology emphasises experiential learning and industry relevance. Students benefit from hands-on training in professional-standard studios and labs, taught by faculty with industry experience and connections. The university's cooperative education and internship programmes provide structured opportunities to gain workplace experience and build professional networks before graduation.

Interdisciplinary collaboration is encouraged, allowing students to combine media studies with areas such as computing, business or design. Campus production facilities, student-run stations and faculty-led projects help students develop a portfolio of real-world work, while career and employer services support transition into media careers.