Auburn University at Montgomery

What you'll study

This degree combines core business courses with specialised study in entrepreneurship and small business management. You will learn how to identify opportunities, develop business plans, secure financing, and manage day-to-day operations for new and existing small firms.

• Foundations of business: introductory accounting, principles of management, microeconomics and macroeconomics, business law and business statistics to build a solid base in business fundamentals.
• Entrepreneurship core: opportunity recognition, new venture creation, business planning, and feasibility analysis that guide students through the process of designing and validating start-up ideas.
• Small business operations: practical modules in operations management, supply chain basics, HR for small firms, and customer relationship management tailored to the constraints and strengths of smaller organisations.
• Functional skills: marketing for entrepreneurial ventures, financial management for small businesses, e-commerce and digital marketing, and managerial accounting focused on decision-making for owners and managers.
• Practical experience: project-based courses, a capstone or practicum in which students produce a comprehensive business plan or work with a local enterprise, and opportunities for internships with startups, family businesses, or small firms in the region.
• Electives and special topics: social entrepreneurship, franchising, venture financing, innovation management and courses that explore industry-specific entrepreneurship such as technology, foodservice or professional services.

Entry requirements

Auburn University at Montgomery considers applicants who have completed secondary education (high school diploma or equivalent) and demonstrated readiness for undergraduate study. Typical admissions steps include submission of official transcripts and completion of any specified college preparatory coursework in English and mathematics.

• Applicants transferring from other colleges should provide official college transcripts and may receive credit for relevant previous study.
• Standard admissions reviews consider academic performance, preparation in quantitative and communication skills, and any supporting materials requested by the admissions office.
• Non-traditional applicants, such as adult learners or those with substantial work experience, are encouraged to discuss transfer credit and prior learning assessments with admissions advisers.

Career prospects

Graduates are prepared for a variety of roles in entrepreneurial and small business environments or to start their own ventures. The programme emphasises practical skills that are valuable across sectors.

• Start-up founder or co-founder, launching ventures across industries
• Small business owner or franchise operator, managing all aspects of a local enterprise
• Business development or sales roles within startups and small-to-medium enterprises
• Operations or office management for family-owned or privately held firms
• Consultant or advisor specialising in business planning, market entry or growth strategy for small firms
• Roles in economic development, small business support organisations, or incubators and accelerators

Why study at Auburn University at Montgomery

AUM offers a campus environment sized for personal attention, with opportunities to engage directly with the regional business community. The curriculum balances theory with applied projects, enabling students to build portfolios of market-ready plans and practical work experience.

• Local business connections: access to internships, mentorship and project collaborations with Montgomery-area firms and entrepreneurial networks.
• Applied learning: emphasis on capstone projects, practicum placements and experiential coursework that let students test ideas and manage real initiatives.
• Faculty experience: instructors with academic and applied business backgrounds who bring practical insights into the classroom.
• Support for student ventures: resources such as career services, entrepreneurship-focused advising and opportunities to present business plans to local stakeholders.